Social Media Manager

FIX Dessert Chocolatier

Dubai, UAE

Full-time

Mid-Senior

Onsite

Discovered 4 days ago

Social media strategyInstagramTikTokContent creationShort-form videoCopywriting

Free

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Key skills for this role

Social media strategyInstagramTikTok

FIX Dessert Chocolatier was founded in Dubai in 2021 and created The Original Dubai Chocolate.

The brand focuses on distinctive products, high quality and an exceptional customer experience.

The Social Media Manager will lead FIX's social presence and shape how the Dubai-born brand appears in culture.

This hands-on, social-first role combines strategic planning, creative execution, publishing, real-time opportunities and community growth.

The role owns social strategy across Instagram, TikTok and relevant emerging platforms.

Develop channel strategies based on audience behavior, platform culture and business priorities.
Grow reach, engagement, followers and brand advocacy organically while supporting wider business objectives.
Identify new platforms, formats and opportunities to strengthen FIX's social presence.

Own daily social content from ideation through publishing and manage the content calendar.
Create platform-native Reels, short-form video, Stories, carousels, static content and creator-style UGC.
Capture, edit and publish agile content, write captions and scripts, and coordinate photography, video and B-roll assets.
Balance planned content with rapid responses to trends, conversations and unexpected opportunities.

Build and nurture an active FIX community and oversee timely responses to comments, messages and conversations.
Monitor internet and cultural trends, memes, emerging behaviors, conversations and sentiment.
Turn community feedback into business insights and develop ideas that encourage participation and advocacy.

Lead social storytelling for product drops, launches, collaborations, pop-ups and brand activations.
Develop teaser, countdown, behind-the-scenes, reveal, launch-day and post-launch storytelling plans.
Capture real-time content at key moments and connect physical experiences with wider social reach.
Support creator and influencer activity and collaborate across Brand, Marketing, PR and Creative.

Track reach, engagement, views, watch time, shares, saves, community growth and other relevant KPIs.
Analyze organic performance, produce actionable reporting and improve content, formats, publishing and channel performance.
Work with internal teams and external partners so paid social complements organic activity.
Protect and evolve FIX's tone of voice across platforms, audiences and markets.

At least 5 years of social media experience is requested, ideally in consumer, lifestyle, F&B, entertainment or culturally relevant brands.
Candidates should have successful Instagram and TikTok strategy experience and hands-on social content production skills.
Strong editorial judgment, storytelling, copywriting, short-form scripting, analytics and cross-functional collaboration are required.
Experience with launches, campaigns, pop-ups, activations, creators, communities, and organic and paid social is expected.

Opportunity to shape the social presence of a Dubai-born brand with a global community.
Fast-moving entrepreneurial environment with work across launches, cultural moments, collaborations, activations and international growth.
Collaborative team environment and a competitive salary and benefits package.