Social Media Manager
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Key skills for this role
About the Role
Binayah Properties seeks a Social Media Manager with real estate experience to build marketing strategy and run campaigns in Dubai. Requires proven experience in social media growth, AI tools, and creative storytelling.
Key Skills for This Role
Responsibilities
- Build marketing strategy and run campaigns that drive real results and leads
- Build and protect a clear, consistent brand identity
- Grow social accounts or content
- Test, learn, and try new things rather than stick to one playbook
Requirements
- Real estate experience
- Proven experience building marketing strategy and running campaigns that drive real results and leads
- A strong sense of brand, knows how to build and protect a clear, consistent identity
- A genuine feel for what goes viral and why, with a track record of growing social accounts or content
- Strong with AI tools and prompting
- Solid creative instincts across copy, visuals, and storytelling
- Comfortable using data to guide decisions
Full Job Posting
What we're looking for
- Real estate experience
- Proven experience building marketing strategy and running campaigns that drive real results and leads
- A strong sense of brand, knows how to build and protect a clear, consistent identity.
- A genuine feel for what goes viral and why, with a track record of growing social accounts or content.
- Strong with AI tools and prompting, knows how to get great output and refine it.
- Curious and experimental, happy to test, learn, and try new things rather than stick to one playbook.
- Solid creative instincts across copy, visuals, and storytelling.
- A self starter who takes ownership and works well across teams.
- Comfortable using data to guide decisions.
- Real estate, investment, and international/multilingual marketing background.
Tools
- Design: Figma, Canva, ideally Adobe Photoshop / Illustrator
- Video editing: DaVinci Resolve, Adobe Premiere Pro, After Effects, or CapCut
- AI content tools: image/video generation (Midjourney, Runway, etc.) and voice/avatar tools (ElevenLabs, HeyGen), with strong prompting
- Social management: Meta Business Suite, Buffer, Hootsuite, Later, or Metricool
- Analytics & SEO (Nice to have): Google Analytics, Search Console, and tools like Ahrefs or SEMrush
Pay
- Up to AED 8,000.00 per month
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