Social Media Manager

The Role

Social Media Management

• Develop and execute social media strategies aligned with company and marketing objectives.
• Manage daily activity across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant platforms.
• Create weekly and monthly content calendars and develop posts, captions, videos, stories, reels, polls, and other formats.
• Ensure published content follows brand guidelines, tone of voice, visual standards, and approved messaging.

Audience and Community Engagement

• Research audience interests, platform trends, competitors, industry developments, and emerging content formats.
• Identify opportunities to increase organic reach, engagement, followers, website traffic, leads, and brand awareness.
• Respond professionally to comments, messages, mentions, reviews, and customer inquiries.
• Monitor online conversations and escalate reputation, customer-service, or sensitive issues under approved procedures.

Campaigns and Collaboration

• Plan and execute social campaigns, product launches, promotions, events, competitions, and brand initiatives.
• Coordinate with designers, video editors, copywriters, photographers, influencers, and external agencies.
• Support paid social campaigns through creative assets, audience coordination, messaging, and performance tracking.
• Collaborate with business-development and sales teams on lead-generation and commercial campaigns.
• Develop and evaluate influencer and creator collaborations where appropriate.

Analytics and Optimization

• Track reach, impressions, engagement, follower growth, clicks, leads, conversions, and content performance.
• Prepare weekly and monthly reports with actionable insights and recommendations.
• Use analytics to identify high-performing content and improve future campaigns.
• Conduct A/B testing of content formats, messaging, posting schedules, and creative approaches where appropriate.

Requirements

• Bachelor's degree or equivalent qualification in a relevant field is preferred.
• At least 3 years of relevant professional experience is preferred.
• Proven experience managing professional social media accounts and developing content strategies.
• Strong understanding of social platforms, audience behavior, content formats, and engagement strategies.
• Excellent written and spoken English communication skills.
• Strong copywriting, storytelling, editing, creative thinking, organization, and project-management skills.
• Comfort using social media analytics and performance-reporting tools.
• Strong understanding of digital analytics, KPIs, conversion tracking, and social media ROI.

Advantageous Experience

• Additional languages such as Arabic, Hindi, Urdu, Mandarin, French, or Russian are advantageous.
• Experience with Meta Business Suite, LinkedIn, TikTok, YouTube, Canva, Adobe Creative Cloud, or comparable tools is advantageous.
• Experience with scheduling platforms, paid social advertising, influencer marketing, community management, or lead-generation campaigns is advantageous.
• UAE or GCC market experience and relevant digital marketing or platform certifications are advantageous.

What We Offer

• Flexible part-time work in a creative and digitally focused environment.
• Opportunity to grow digital communities across multiple platforms and industries.
• Exposure to content creation, influencer partnerships, digital campaigns, analytics, brand strategy, and online customer engagement.
• Professional development and continuous learning in social media strategy, content marketing, digital advertising, analytics, and emerging platforms.