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Social media lead | Short video creative
UNITPINK
Dubai, UAE
Part Time
Mid
4 weeks ago
Short Form Video ContentTikTokInstagramContent StrategyTrend TrackingCreator Coordination
Free
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Short Form Video ContentTikTokInstagram
About the Role
UNITPINK, a futuristic female-led fashion brand, seeks a social-first creative marketer to lead short-form video content on TikTok and Instagram. The role involves developing content concepts, tracking trends, coordinating with creators, and supporting social commerce.
Key Skills for This Role
Short Form Video ContentTikTokInstagramContent StrategyTrend TrackingCreator Coordination
Responsibilities
- Develop Reels and TikTok content concepts
- Lead short form video direction
- Track trends and adapt them for the brand
- Write hooks, captions and simple scripts
- Coordinate with local and international creators and influencers
- Support TikTok Shop and Instagram Shop content ideas
- Analyze performance and improve content based on results
Requirements
- Strong fashion and lifestyle taste
- Deep knowledge of TikTok, Instagram
- Operations with creators, influencers and social commerce
- Sharp eye for styling, music and visual storytelling
- Ambitious, proactive and culturally aware
Full Job Posting
Role Overview
- Unit Pink is looking for a social first creative marketer to lead short form video across TikTok and Instagram.
- We are a futuristic, female led fashion brand looking for someone who lives and breathes fashion, digital culture, trends and social commerce.
Key Responsibilities
- Develop Reels and TikTok content concepts
- Lead short form video direction
- Track trends and adapt them for the brand
- Write hooks, captions and simple scripts
- Coordinate with local and international creators and influencers
- Support TikTok Shop and Instagram Shop content ideas
- Analyze performance and improve content based on results
Ideal Candidate
- Strong fashion and lifestyle taste
- Deep knowledge of TikTok, Instagram
- Operations with creators, influencers and social commerce
- Sharp eye for styling, music and visual storytelling
- Ambitious, proactive and culturally aware
Nice to Have
- Ability to plan, shoot and produce short form social content, from concept to final edit.
- Video editing, montage and strong rhythm skills
- Knowledge of generative AI tools and AI workflow integration
- Experience with SMM publishing and planning platforms
- Experience in social media driven DTC fashion campaigns
- Understanding of international paid social campaign launches, including Meta, TikTok, creator led ads, localization and market specific content adaptation
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