Social Media Lead
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Key skills for this role
About the Role
Develop and execute social media strategy, create engaging content, manage community interactions, and track performance metrics for brand growth.
Key Skills for This Role
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Responsibilities
- Develop and execute the club s social media strategy aligned with brand and commercial goals.
- Plan, create, and publish engaging content across all key platforms (Instagram, X, TikTok, YouTube, Snapchat, Facebook).
- Lead daily content operations, including matchday coverage, training updates, and announcements.
- Ensure consistent brand tone, identity, and visual standards across all content.
- Engage actively with fans and manage community interactions professionally.
- Launch interactive campaigns (contests, polls, activations) to grow engagement.
- Build relationships with supporters, influencers, partners, and stakeholders.
- Collaborate with creative teams to deliver high-quality digital content.
- Support marketing initiatives, sponsor activations, and club events.
- Track performance metrics and provide regular reports with insights and recommendations.
- Monitor trends and continuously optimize content strategy.
- Lead real-time digital coverage during matches and major club events.
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