Social Media Journalist
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Key skills for this role
About the Role
The National News is looking for a Social Media Journalist to develop and publish engaging content across Instagram, TikTok, and LinkedIn. The role involves creating videos, carousels, and link posts, driving engagement, and collaborating with reporters.
Key Skills for This Role
Responsibilities
- Develop and publish engaging content for The National’s social media platforms (Instagram, TikTok, LinkedIn)
- Create compelling videos, carousels, and link posts
- Work with reporters to identify key content for social media promotion
- Adhere to guidelines for various social media storytelling formats
- Propose and implement innovative strategies to increase traffic and engagement
- Pitch and write articles, produce, film, and appear in digital videos as desired
- Partner with journalists and editors to leverage personal social media accounts for content promotion
- Present local and global trends, pitch ideas, and report on social media statistics in daily meetings
- Uphold The National's editorial guidelines
Requirements
- Minimum of 2 years’ experience in a newsroom
- Well versed in news, journalism, current affairs, and global news
- Hands on experience with publishing tools and SEO methodologies
- Proficient in using social media applications and content management systems (CMS)
- Experienced with key social media platforms, publishing tools, CMS, photo editing software, media design tools, social listening tools, and video file management
- Knowledge of and interest in the Middle East and the Arab diaspora
- Excellent writing skills
- Video editing skills are a plus
- Bachelor’s degree in English, Journalism, Media Studies, International Relations, Politics, History, or a related field preferred
Full Job Posting
Company Overview
- The National, an IMI company, was founded in 2008 and sets a standard for quality English language journalism in the Middle East.
- Headquartered in Abu Dhabi with bureaux in London, Washington DC, Beirut and Cairo.
Role Summary
- The Social Media Journalist will develop and publish engaging and relevant content for The National’s social media platforms.
- This role involves creating compelling videos, carousels and link posts, exploring innovative storytelling formats, and driving engagement.
Key Responsibilities
- Work with reporters across the newsroom to identify key content for social media promotion, publishing content daily on all social media platforms.
- Adhere to guidelines for various social media storytelling formats to ensure consistency and impact.
- Enhance The National’s social media presence by proposing and implementing innovative strategies to increase traffic and engagement.
- Opportunity to pitch and write articles, and produce, film, and appear in digital videos, Facebook Live events, and other media formats.
- Partner with journalists and editors to leverage personal social media accounts for content promotion and traffic generation.
- Present local and global trends, pitch ideas, and report on social media statistics in daily meetings.
- Uphold The National's editorial guidelines, maintaining the highest standards of accuracy, writing quality, and professional conduct.
Role Requirements
- Well versed in news, journalism, current affairs, and global news.
- Hands on experience with publishing tools and SEO methodologies.
- Proficient in using social media applications and content management systems (CMS).
- Experienced with key social media platforms, publishing tools, CMS, photo editing software, media design tools, social listening tools, and video file management.
- Knowledge of and interest in the Middle East and the Arab diaspora.
- Excellent writing skills.
- Video editing skills are a plus.
- Minimum of 2 years’ experience in a newsroom, demonstrating strong digital and editing skills.
- In depth technical and practical knowledge of social media platforms.
- Skilled in tailoring content for various platforms and employing effective storytelling techniques.
- Bachelor’s degree in English, Journalism, Media Studies, International Relations, Politics, History, or a related field preferred.
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