Social Media Executive / Specialist

Position Overview

Core Responsibilities

• Develop and implement social media strategies aligned with brand identity, marketing objectives, and commercial goals.
• Manage company accounts on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and other relevant platforms.
• Create and publish photos, videos, Reels, Stories, graphics, captions, scripts, and promotional content.
• Manage weekly and monthly content calendars and execute product, seasonal, promotional, event, and brand campaigns.
• Maintain consistent brand voice, visual identity, tone, and luxury positioning across channels.
• Engage with followers and customers, monitor feedback, and escalate complaints or sensitive issues when needed.
• Coordinate photo and video shoots with concepts, creative direction, shot lists, products, locations, and schedules.
• Collaborate with designers, photographers, videographers, influencers, sales, retail, e-commerce, and marketing teams.
• Identify and manage influencer, creator, affiliate, and brand partnership opportunities.
• Support product seeding, collaborations, giveaways, and user-generated content initiatives.
• Manage and optimize organic and paid social media campaigns when required.
• Track analytics, prepare performance reports, conduct competitor research, and recommend improvements.

Requirements and Qualifications

• Previous experience in social media management, digital marketing, content marketing, communications, brand marketing, or a related field.
• Proven experience managing social media accounts for a brand, retailer, luxury company, or consumer-facing organization.
• Strong understanding of major social media platforms, trends, algorithms, content formats, and digital consumer behavior.
• Excellent content creation, storytelling, copywriting, editing, and communication skills.
• Proven ability to create Reels, TikToks, Stories, short-form videos, product content, and social-first campaigns.
• Strong visual understanding of photography, videography, composition, lighting, and luxury brand presentation.
• Experience with Canva, Adobe Creative Suite, CapCut, Photoshop, Premiere Pro, or similar editing tools.
• Social media scheduling and management tool experience is preferred.
• Meta Business Suite, TikTok Business tools, YouTube Studio, or Google Analytics experience is advantageous.
• Strong understanding of social media analytics and KPIs, including reach, engagement, conversions, and ROAS.
• Influencer, creator, affiliate, or brand partnership campaign experience is preferred.
• Excellent organizational and project-management skills, with the ability to manage multiple campaigns and deadlines.

Capabilities and Working Style

• The role requires creative, proactive, commercially minded work with close attention to detail.
• The position requires strong ability to identify relevant influencers and manage professional collaborations.
• The source description ends mid-sentence after an additional qualification, so remaining requirements may be unavailable.