Social Media Executive

Overview

• Create and schedule daily original content including Reels, Stories, carousels, and posts across Instagram and TikTok (including sponsored reels where applicable).
• Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
• Launch and manage editorial-led social series such as weekend previews, New This Week, and viral content formats.
• Produce, edit, and publish engaging social content including first looks, exclusives, and trend-led stories.
• Collaborate with video producers and creatives on cross-platform visual storytelling.
• Build social deliverables for sponsored and branded content (paid and organic).
• Optimise content using SEO-friendly hooks and compelling visual storytelling.
• Maintain content calendars, track trends, and ensure consistent posting cadence.
• Own day-to-day community management across platforms, including comments and inboxes.
• Ensure timely and professional responses to followers queries and messages.
• Set up keywords and queries on social listening tools to monitor brand conversations.
• Research current social media benchmarks, trends, and audience preferences.
• Monitor competitor activity and recommend actionable improvements.
• Track Google Trends and emerging topics to suggest new content ideas.
• Stay updated on new platform features, emerging channels, and best practices.
• Analyse platform insights to improve views, reach, engagement, and link clicks.
• Share daily and weekly recommendations with the Editor and wider team.
• Compile weekly performance snapshots and detailed monthly reports covering results, insights, and growth opportunities.
• Contribute to quarterly performance reports highlighting successes, learnings, and next steps.
• Visit outlets, destinations, and events to capture real-time content.
• Conceptualise and execute creative ideas for live stories and on-ground content.