Social Media Director
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Key skills for this role
About the Role
Manage client expectations, develop social media strategies, lead teams, drive business growth, and creatively solve digital challenges for clients.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Manages client expectations effectively
- Plans and develops Social Media Strategy (across digital channels, content, campaigns & connections) with various stakeholders
- Understands business KPI's, their effects and how to set and achieve them
- Meets with clients regularly to align on overall strategy, present work done and insights/research that can help the brand achieve digital marketing success.
- Deeply understands brand insights, customer segmentation, and target needs to steer actionable creative briefs. Thus, leading to effective social campaign conceptualization and presentation.
- Oversees a team of content creators/community managers and ensure that brand messaging is shared across social/digital channels is optimized /aligned to client's brand and needs.
- Ensures timely and effective service delivery to clients.
- Develops presentations for clients relative to project management/programme status.
- Keeps team(s) appropriately informed and involved in projects.
- Provides leadership in developing and presenting new social media campaigns and plans for potential/existing clients.
- Identifies and pursues new business opportunities within and across company offices and practice areas.
- Delivers strong analysis, creative ideas, strategies and concepts to new social media campaigns and projects.
- Anticipates and assists in developing solutions to client problems.
- Understands the creative process and how to work effectively with internal and external creative resources and is able to understand and use technology to support day to day work.
- A broadly capable writer and editor, able to generate a range of materials that requires minimal editing and edit the work of others.
- Acts in accordance with company policies and procedures at all times.
- Is familiar with the company s vision and exemplifies the company s values and ethics.
• MAJOR COMPONENTS OF THE ROLE
- Client-Centric
- Lead strategic oversight of major portfolio clients
- Ensure robust delivery of strategic, ideas-led campaign for all clients within practice
- Drive relentless innovation in strategic and planning concepts and tools
- Engage group directors and other practice leaders to enhance offering, counsel and ensure client satisfaction
- Drive creativity and effectiveness throughout all client work. Business Development
- Drive growth
- Lead thought leadership tracks and visibility for practice, both internally and externally
- Actively build a new biz pipeline of household brands
- Develop new biz initiatives and direct significant new biz pursuits
- Drive success in practice-wide biz development efforts
- Be a driver of idea generation for new biz pitches
- Coach and train teams on pitch winning skills and capabilities Talent & Community Management
- Work with peers to further the mission, goals and culture of OPR and the other disciplines
- Create a culture of sharing
- Teach staff about emerging trends and best practices in practice area Financial
- Overall P&L responsibility for practice
Responsibilities
- Establishing thought leadership and driving the digital agenda
- Take an active role in growing the business via organic and new business
- Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
- Work alongside multi-discipline Ogilvy teams to infuse social across all the work they execute upon
- Develop the talents of your team members and direct reports
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