Social Media Coordinator

Overview

Social Media Coordinator

Strategy & Governance

• Understand the company’s key investment, awareness, and corporate messages and translate them into compliant social media content.
• Ensure content aligns with QFMA requirements, disclosure policies, and rules preventing misleading promotion.
• Support the development of internal social media policies, including content approval processes, publishing guidelines, and digital crisis management.

Influencer & Activist Management

• Identify and assess credible influencers and digital activists with a strong reputation and clean digital track record.
• Evaluate their understanding of financial markets and ability to communicate responsibly.
• Prepare influencer assessment reports for management approval.
• Coordinate and negotiate with approved influencers within clear legal and compliance frameworks.
• Introduce approved influencers to the company’s platform, such as Zajel, and include them in the pricing schedule.

Coordination & Monitoring

• Coordinate with the Legal and Compliance departments.
• Review content before publication to ensure it includes appropriate disclaimers and avoids direct buy/sell recommendations.
• Monitor campaign performance with a focus on reputation, trust, and awareness — not only engagement metrics.

Reporting & Continuous Improvement

• Prepare regular reports for management covering content performance, influencer performance, potential risks, and improvement opportunities.
• Recommend continuous enhancements to the social media strategy in line with market developments and regulatory requirements.

Requirements

• Experience in social media coordination, content management, or digital communications.
• Strong understanding of professional and compliant communication.
• Knowledge of financial markets or investment-related communication is preferred.
• Excellent Arabic and English communication skills.
• Strong coordination, reporting, and stakeholder management skills.