Social Media & Content Strategist

Job Type

00000

Job Description

Key Responsibilities

• **Strategic Architecture:** Architect and own the comprehensive social media and content strategy, ensuring platform-specific approaches are aligned with organizational growth objectives.
• **Portfolio Coherence:** Maintain distinct brand identities for various verticals (F&B, Retail, Membership) while ensuring strategic synergies across the entire digital ecosystem.
• **Content Lifecycle Management:** Manage the end-to-end content planning cycle, from defining content pillars to overseeing structured publishing calendars and platform experimentation.
• **Creative Direction:** Translate high-level business priorities into actionable creative briefs for production teams, defining the "What" (themes and messaging) while guiding the "How" (execution).
• **Performance Engineering:** Direct social media performance tracking, utilizing data to optimize engagement quality, audience growth, and conversion signals.
• **Operational Governance:** Establish and enforce content quality standards, community management frameworks, and tone of voice protocols across both in-house and agency teams.

Requirements

• **Education**: Bachelor’s degree in Marketing, Communications, or Media.
• **Experience****:** 8–10 years in social media strategy, ideally within the hospitality, lifestyle, or cultural sectors.
• **Expertise****:** Deep fluency in Instagram, TikTok, YouTube, and LinkedIn, with a proven ability to translate analytics into actionable decisions.
• **Soft Skills:** Strong creative judgment, organized, and capable of leading through influence in a fast-paced environment.
• **Regional Knowledge:** GCC or Middle East experience is strongly preferred.

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