indeed
SOCIAL MEDIA CONTENT SPECIALIST
Boutique La Vie en Rose
Montréal, CAN
Full Time
Mid
1 weeks ago
Social media strategyContent creationContent optimizationUGC strategyCanvaMicrosoft Office Suite
Free
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Social media strategyContent creationContent optimization
About the Role
La Vie en Rose seeks a Social Media Content Specialist to create, plan, and optimize content across social platforms. You will develop content strategy, manage production, analyze performance, and collaborate with creative teams.
Key Skills for This Role
Social media strategyContent creationContent optimizationUGC strategyCanvaMicrosoft Office Suite
Responsibilities
- Actively contribute to the development and implementation of social media content strategy
- Create, adapt, and optimize original and engaging content tailored to platforms, target audiences, and performance metrics
- Manage content production for various social media initiatives and projects
- Collaborate with content and creative teams to develop relevant and creative posts
- Ensure consistency in tone, style, and messaging across all social platforms
- Support UGC content strategy to strengthen community engagement
- Work closely with stakeholders involved in daily social media management and influencer campaigns
- Participate in event coverage and real time content creation
- Integrate and recommend AI tools to enhance the creative process
- Analyze content performance and provide actionable recommendations to optimize results
- Monitor digital trends and social platform updates to propose new content ideas
Requirements
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 4–5 years of experience in social media or content creation
- Retail and/or fashion experience is a plus
- Strong understanding of social media best practices and trends
- Proficiency with digital platforms and content management tools
- Experience with Canva or similar design tools
- Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)
- Fluency in French and English, both spoken and written
- Availability for occasional evening or weekend events
Full Job Posting
Purpose of the Role
- Reporting to the Social Media Manager, the Social Media Content Specialist contributes to the creation, planning, publishing, and optimization of content across La Vie en Rose's social platforms.
- This role enhances brand visibility by producing engaging content that aligns with marketing goals and the company's identity.
Key Responsibilities
- Actively contribute to the development and implementation of social media content strategy.
- Create, adapt, and optimize original and engaging content tailored to platforms, target audiences, and performance metrics.
- Manage content production for various social media initiatives and projects.
- Collaborate with content and creative teams to develop relevant and creative posts.
- Ensure consistency in tone, style, and messaging across all social platforms.
- Support UGC content strategy to strengthen community engagement.
- Work closely with stakeholders involved in daily social media management and influencer campaigns.
- Participate in event coverage and real time content creation.
- Integrate and recommend AI tools to enhance the creative process, optimize visuals, and improve content production.
- Analyze content performance and provide actionable recommendations to optimize results.
- Monitor digital trends and social platform updates to propose new content ideas.
Requirements
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- 4–5 years of experience in social media or content creation.
- Retail and/or fashion experience is a plus.
- Strong understanding of social media best practices and trends.
- Proficiency with digital platforms and content management tools.
- Experience with Canva or similar design tools.
- Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
- Fluency in French and English, both spoken and written.
- Availability for occasional evening or weekend events.
Exclusive Job Perks
- 50% discount on all products.
- Flexible hours.
- Opportunities for advancement within the company.
- Performance bonuses (in store sales or management position).
- Recognition program for years of service.
- Innovation program to encourage idea sharing.
- Referral bonus.
- Dayforce Wallet (pay on demand).
- For full time employees: Group insurance plan, 3 to 5 paid personal days, minimum 2% employer contribution to RRSP.
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