Social Editor, Family Style: Freelance

Family Style is a cultural platform at the intersection of food, fashion, and youth culture What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.

We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.

We are looking for a Social Editor to help build and define this new platform from the ground up.

You will operate at the intersection of:

• editorial
• content creation
• culture

You will help shape the voice, the content, and the conversation.

Family Style is a cultural platform at the intersection of food, fashion, and youth culture What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.

We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.

We are looking for a Social Editor to help build and define this new platform from the ground up.

You will operate at the intersection of:

• editorial
• content creation
• culture

You will help shape the voice, the content, and the conversation.

• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware, and internet fluent
• Ensure everything we post feels intentional, relevant, and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)
• Balance content across key pillars:
• Food media / reporting
• Educational content
• Original video
• Memes
• React quickly to cultural moments
• Food culture (chefs, restaurants, trends)
• Internet culture (memes, tone, pacing)
• Youth culture at large
• Work with our designers, editors, and leadership
• Help source chefs, collaborators, and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing
• Double down on what works
• 2-3 years of social media and editorial experience with a publisher or brand
• A deep understanding of the Complex content, voice, and tone
• Strong understanding of food and restaurant cultur
• Positive, intuitive, proactive, and collaborative team player
• Strong writing and communication skills, proofreading experience, and quick decision-making skills
• Ability to shoot and edit content independently
• Willingness to appear on camera in social media content.
• Must be willing to work nights and occasional weekends/holidays for coverage of live events
• Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music.
• Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
• Extensive knowledge of culture and proven track record in driving audience and consumer action on social
• Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
• Self-management skills + take charge attitude
• Proficient in Adobe Creative Suite and Premiere Pro

• Possesses an entrepreneurial spirit
• Thinks strategically and analytically
• Pushes for creative and out-of-the-box ideas
• Action-oriented
• Drives results
• Cultivates innovation