Social & Brand Engagement Program Manager

Duties & Responsibilities

• Design and implement social media strategies across platforms like Facebook, Instagram, TikTok, YouTube, X (Twitter), Reddit and other popular/emerging channels to enhance brand visibility, positive sentiment, and community engagement.
• Build brand authority and community presence across relevant platforms.
• Drive AI automation initiatives, including tools for content generation, chatbots, predictive analytics, and automated posting workflows to optimize engagement and followership.
• Analyze performance metrics to refine campaigns and achieve ROI targets.
• Ensure all activities comply with platform policies, firearm industry regulations/standards, and legal compliance, avoiding prohibited content while maximizing reach.
• Use AI to analyze content against shifting social guidelines before publishing, ensuring maximum reach without triggering "restricted" flags.
• Collaborate with Marketing, Buyers, Suppliers, Partnership, and Compliance teams to align social efforts with business goals, such as lead generation and e-commerce integration.
• Manage content creation, including short-form videos, influencer partnerships, and user-generated campaigns tailored to firearm enthusiasts.
• Identify AI opportunities to automate repetitive tasks like scheduling, personalization, and data-driven targeting for efficient scaling.
• Stay ahead of trends in AI, social media, social algorithms, and firearm sector dynamics.
• Monitor feedback and sentiment on our social & community channels and flag any controversial issues.
• Engage via community channels (like Reddit and Facebook groups) to increase presence and manage reputation.
• Maintain a calendar for social, telling seasonal and impactful stories throughout the year that are aligned to brand vision, goals, and campaigns.
• 3-5 years of experience in social media in ecommerce retail
• Hands-on experience in leveraging AI tools to generate content, engage automation, lead generation, and achieve measurable results
• Bachelor’s degree is preferred
• Experience in the 2A/Firearms industry is preferred