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SF Data Cloud consultant
Merkle
Pune, IND
Part Time, Contract
Mid
Onsite
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Salesforce Data CloudSQLTableauPower BIGoogle AdsMeta
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Salesforce Data CloudSQLTableau
Key Skills for This Role
Salesforce Data CloudSQLTableauPower BIGoogle AdsMeta
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Salesforce Data Cloud Expertise
Hands-on experience with Salesforce Data Cloud implementation and administration.
Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
AI-driven segmentation, propensity modeling, and Next Best Action use cases.
Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
Knowledge of customer journeys, lifecycle marketing, and personalization.
Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
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