SEO Specialist | SEM Specialist
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Key skills for this role
Role Overview
The employer is seeking a data-driven SEO and SEM specialist to improve online visibility, organic search performance, qualified traffic, leads, and conversions.
The role combines technical SEO, keyword strategy, content optimization, paid search, analytics, and cross-functional digital marketing work.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking a data-driven SEO and SEM specialist to improve online visibility, organic search performance, qualified traffic, leads, and conversions.
The role combines technical SEO, keyword strategy, content optimization, paid search, analytics, and cross-functional digital marketing work.
Employment
- Employment type is full-time.
- The source lists the role as mid-level.
Responsibilities
- Develop integrated SEO and SEM strategies aligned with business and marketing objectives.
- Conduct keyword research and analyze search volume, competition, intent, and trends.
- Optimize website pages, landing pages, metadata, headings, URLs, and internal links.
- Conduct technical SEO audits covering crawlability, indexing, speed, and usability.
- Manage Google Ads campaigns, budgets, bids, targeting, match types, ad copy, and landing pages.
- Track rankings, traffic, conversions, paid-search KPIs, backlinks, algorithm updates, and competitor activity.
- Collaborate with content, development, design, and marketing teams on digital improvements.
- Prepare weekly and monthly performance reports and recommend improvements based on analytics.
Requirements
- Diploma or bachelor's degree in digital marketing, marketing, communications, business, computer science, or a related field.
- Previous SEO, SEM, digital marketing, search engine marketing, or similar experience.
- Hands-on Google Ads campaign management experience.
- Knowledge of technical, on-page, off-page, and link-building SEO principles.
- Experience with website, ranking, conversion, and campaign-performance analysis.
- Proficiency in Microsoft Excel or Google Sheets.
- SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog are advantageous.
- Understanding of HTML, page speed, indexing, redirects, copywriting, and ad-copy optimization is required or preferred as specified in the source.
Core Skills
- Keyword research, search intent, SERP analysis, competitor analysis, and conversion-focused optimization.
- Strong analytical, numerical, problem-solving, critical-thinking, communication, and collaboration skills.
- Ability to manage multiple campaigns, projects, deadlines, budgets, and performance records.
What the Employer Offers
- Competitive salary with performance-based incentives.
- Training, certification opportunities, and professional learning in SEO, SEM, analytics, and digital marketing.
- Opportunities to manage high-impact campaigns and work with marketing, content, design, and technology teams.
- Career development, performance recognition, and long-term advancement opportunities.
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