SEO Specialist & Marketing & Advertising Specialist
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Key skills for this role
About the Role
Conduct keyword research, optimize website content, manage PPC campaigns, and develop link-building strategies; requires a Bachelor's degree and relevant certifications.
Key Skills for This Role
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Overview
- Conduct comprehensive keyword research to identify high-impact, relevant search terms and analyze competitor strategies to inform content and campaign development.
- Optimize website content and structure, including on-page SEO elements like meta descriptions and title tags, to improve search engine rankings and drive organic traffic.
- Develop and execute link-building strategies to acquire high-quality backlinks and increase website authority and domain ranking.
- Manage and analyze paid advertising campaigns (PPC), including Google Ads and other platforms, to maximize ROI and achieve marketing objectives.
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