SEO Specialist

WeatherTech Direct, LLC is seeking a well-qualified SEO Specialist to improve organic visibility, search performance, and content discoverability across WeatherTech's ecommerce ecosystem. This role expands beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility. This is an on-site position located at our Bolingbrook, IL corporate office.

This is a great opportunity to join our growing company

Employees who demonstrate EXCELLENT performance, attitude, and punctuality have the potential to earn end of year bonuses and pay increases!

This is an exciting opportunity with potential to advance for hard working, reliable, and teamwork-minded individuals.

Essential Functions

Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation

Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior

Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content

Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses

Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability

Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements

Identify technical issues and collaborate with developers to implement SEO best practices and improvements

Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation

Analyze competitor strategies and search trends across traditional and AI search landscapes

Track and report on performance across multi-surface search (web, AI, image, and marketplace)