SEO Specialist
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Key skills for this role
Role Overview
Support the development and execution of SEO strategies to improve website visibility, organic traffic, search rankings, and digital performance.
Analyze search behavior, optimize website content and structure, identify growth opportunities, and implement SEO improvements across digital platforms.
Key Skills for This Role
Full Job Posting
Role Description
Support the development and execution of SEO strategies to improve website visibility, organic traffic, search rankings, and digital performance.
Analyze search behavior, optimize website content and structure, identify growth opportunities, and implement SEO improvements across digital platforms.
Core Responsibilities
- Conduct keyword research, analyze search intent, identify relevant search opportunities, and develop keyword strategies aligned with business objectives and target audiences.
- Optimize website pages, landing pages, articles, product pages, and other digital content to improve relevance and search visibility.
- Perform on-page SEO across titles, meta descriptions, headings, internal links, URLs, image attributes, content structure, and related page elements.
- Assist with technical SEO activities covering site architecture, crawlability, indexing, page performance, mobile usability, and structured data.
- Monitor organic search performance, rankings, traffic, search trends, competitor activity, backlink profiles, conversion data, and user behavior.
- Support content planning, SEO audits, link-building initiatives, local SEO, website migrations, and search engine algorithm monitoring.
- Collaborate with content writers, developers, designers, marketing teams, and other stakeholders to implement SEO recommendations.
Qualifications
- Bachelor’s degree, diploma, or equivalent qualification in digital marketing, marketing, communications, business, information technology, or a related field.
- Strong understanding of SEO principles, search engine algorithms, organic search, keyword research, and search intent.
- Ability to conduct keyword research, competitor analysis, content gap analysis, and search opportunity research.
- Strong understanding of on-page SEO and basic understanding of technical SEO concepts such as crawling, indexing, redirects, canonical tags, XML sitemaps, robots.txt, and structured data.
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Moz, Screaming Frog, or equivalent platforms.
- Familiarity with content optimization, HTML, CSS, content management systems, and basic website development concepts.
- Ability to monitor SEO performance indicators, conduct audits, prepare reports, and develop actionable recommendations.
- Strong analytical, problem-solving, communication, organizational, and attention-to-detail skills.
Working Approach
Stay informed about search engine developments, emerging technologies, content trends, and changes in user search behavior.
Use a proactive and data-driven approach to improve organic visibility, website performance, and digital marketing results.
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