SEO Specialist
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Key skills for this role
Role Overview
The SEO Specialist will support the development and execution of search engine optimization strategies designed to improve website visibility, organic traffic, search rankings, and overall digital performance.
The role focuses on analyzing search behavior, optimizing website content and structure, identifying growth opportunities, and implementing SEO improvements across digital platforms.
Key Skills for This Role
Full Job Posting
Role Overview
The SEO Specialist will support the development and execution of search engine optimization strategies designed to improve website visibility, organic traffic, search rankings, and overall digital performance.
The role focuses on analyzing search behavior, optimizing website content and structure, identifying growth opportunities, and implementing SEO improvements across digital platforms.
Key Responsibilities
- Conduct keyword research, analyze search intent, and develop keyword strategies.
- Optimize website pages, landing pages, articles, product pages, and other digital content.
- Perform on-page SEO activities such as optimizing titles, meta descriptions, headings, internal links, URLs, image attributes, content structure, and other relevant page elements.
- Assist with technical SEO activities, including reviewing site architecture, crawlability, indexing, page performance, mobile usability, structured data, and other technical factors.
- Monitor organic search performance using analytics and SEO tools.
- Analyze search trends, competitor activity, backlink profiles, conversion data, and user behavior.
- Support content planning, SEO audits, link-building initiatives, local SEO activities, website migrations, and search engine algorithm monitoring.
- Collaborate with content writers, developers, designers, marketing teams, and other stakeholders.
Qualifications
- Bachelor’s degree, diploma, or equivalent qualification in Digital Marketing, Marketing, Communications, Business, Information Technology, or a related field.
- Strong understanding of SEO principles, search engine algorithms, organic search, keyword research, and search intent.
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Moz, Screaming Frog, or equivalent platforms.
- Ability to conduct keyword research, competitor analysis, content gap analysis, and search opportunity research.
- Strong understanding of on-page SEO, including titles, meta descriptions, headings, URLs, internal linking, image optimization, and content structure.
- Basic understanding of technical SEO concepts such as crawling, indexing, site architecture, redirects, canonical tags, XML sitemaps, robots.txt, and structured data.
- Familiarity with content optimization and the ability to evaluate content based on search intent, relevance, readability, and user experience.
- Understanding of link-building principles, backlink analysis, domain authority, and responsible off-page SEO practices.
- Ability to monitor organic traffic, keyword rankings, click-through rates, conversions, and other SEO performance indicators.
- Strong analytical and problem-solving skills with the ability to interpret SEO data and identify actionable insights.
- Familiarity with HTML, CSS, content management systems, and basic website development concepts.
- Ability to conduct SEO audits and document technical, content, and structural recommendations.
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