SEO & Digital Marketing Specialist
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Key skills for this role
About the Role
Sparein Automotive LLC is hiring a results-driven SEO & Digital Marketing Specialist with 2+ years experience. The role involves SEO, digital marketing, Google Merchant Center, and Amazon Marketplace management to drive online visibility and growth.
Key Skills for This Role
Responsibilities
- Develop and implement effective SEO strategies to increase search engine rankings and organic traffic
- Conduct keyword research, competitor analysis, and comprehensive SEO audits
- Perform on page, off page, and technical SEO optimization
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush
- Build and manage high quality backlink campaigns
- Plan, launch, and optimize digital marketing campaigns across various channels
- Manage paid advertising campaigns including Google Ads and social media advertising
- Manage and optimize Google Merchant Center accounts
- Create and optimize Amazon product listings
- Collaborate with development teams to resolve technical SEO issues
Requirements
- Minimum 2+ years of hands on experience in SEO and Digital Marketing
- Proven experience with Google Merchant Center and Google Shopping campaigns
- Experience managing and optimizing Amazon product listings
- Strong understanding of technical SEO concepts and website fundamentals
- Working knowledge of HTML, CSS, and JavaScript
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush
- Strong analytical, reporting, and problem solving abilities
- Excellent communication skills with strong attention to detail
Full Job Posting
About the Position
- We are seeking a results driven SEO & Digital Marketing Specialist to join our expanding team in Dubai.
Key Responsibilities
- Develop and implement effective SEO strategies to increase search engine rankings and organic traffic.
- Conduct keyword research, competitor analysis, and comprehensive SEO audits.
- Perform on page, off page, and technical SEO optimization.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Build and manage high quality backlink campaigns to strengthen website authority.
- Collaborate with development teams to resolve technical SEO issues and improve website performance.
- Plan, launch, and optimize digital marketing campaigns across various channels.
- Manage paid advertising campaigns including Google Ads and social media advertising.
- Support lead generation, email marketing, and audience engagement initiatives.
- Track campaign performance and provide recommendations to improve ROI.
- Manage and optimize Google Merchant Center accounts.
- Create, maintain, and troubleshoot product feeds.
Required Qualifications
- Minimum 2+ years of hands on experience in SEO and Digital Marketing.
- Proven experience with Google Merchant Center and Google Shopping campaigns.
- Experience managing and optimizing Amazon product listings.
- Strong understanding of technical SEO concepts and website fundamentals.
- Working knowledge of HTML, CSS, and JavaScript.
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or equivalent platforms.
- Strong analytical, reporting, and problem solving abilities.
- Excellent communication skills with strong attention to detail.
Preferred Qualifications
- Experience working with E Commerce platforms.
- Knowledge of Conversion Rate Optimization (CRO) strategies.
- Experience managing Google Ads and Meta Ads campaigns.
- Familiarity with AI powered marketing tools, automation platforms, and emerging digital technologies.
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