SEO Content Specialist

Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology.

From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios.

Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more.

Headquartered in Evanston, Illinois, we have 10 global offices.

Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.

We’ll trust you to:

Own content process end to end - from brief through drafting, SME review, editing, optimization, and publishing

Write and edit website copy, articles, landing pages, campaign content, nurture content, and other marketing materials

Work with subject matter experts to translate complex ideas into clear, useful, audience-friendly content

Support the ongoing development of Beghou’s broader thought-leadership content, working closely with internal SMEs and Marketing stakeholders

Help translate SME input, research, interviews, presentations, and other source material into strong content drafts

Support development and refinement of articles, reports, perspectives, and other thought-leadership formats

Ensure SEO best practices are incorporated into new content from the outset

Translate agreed keyword, topic, and search-intent recommendations into effective content briefs and drafts

Optimize titles, headings, metadata, page copy, internal linking, URLs, and content structure where appropriate

Align content with relevant keywords and search intent without compromising readability or subject matter quality

Help ensure SEO principles are consistently reflected across articles, landing pages, thought leadership, campaigns, and other digital content

Understand how Generative Engine Optimization (GEO), AI-led search, and evolving discovery behaviors are changing how audiences find and consume content, and reflect relevant practices in content development

Use insights provided by SEO and measurement partners to understand how content is performing

Translate performance findings into practical content actions such as refreshing, expanding, restructuring, or consolidating content

Explore practical ways to embed AI more deeply into SEO, GEO, and content discovery workflows, including research, content briefing, optimization, content refreshes, and QA

Stay informed on how AI-driven and answer-based search is changing content discovery and incorporate relevant learnings into our SEO and content approach

Help establish practical SEO and content guidelines, templates, and checklists for the broader Marketing team

Maintain visibility into priority content deliverables and ensure drafts and updates progress against agreed timelines

You’ll need to have:

3–5 years of experience in SEO content, content marketing, digital content, or a related role

Prior experience working in healthcare, life sciences, pharmaceuticals, or a related healthcare environment preferred

Strong understanding of on-page SEO, keyword research, search intent, content optimization, and internal linking

Familiarity with GEO, AI-led search, answer-based search, and emerging approaches to content discovery

Demonstrated experience writing and editing high-quality digital content

Experience supporting thought-leadership or subject matter expert-led content is preferred

Experience developing content for solution or product marketing, campaigns, nurture programs, and landing pages is preferred

Strong editorial judgment and attention to detail

Ability to simplify complex subjects and work effectively with subject matter experts

Experience using SEO and content tools; familiarity with platforms such as SEMrush, Google Search Console, GA4, HubSpot, or similar tools is helpful

Strong written and verbal communication skills in English, including working with global stakeholders

Ability to manage multiple content pieces and stakeholders simultaneously and maintain delivery timelines

Comfortable taking ownership and working effectively in an evolving environment

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Postgraduate qualification or MBA preferred, but not required

Additional information

At Beghou Consulting, you'll join a highly collaborative, values-driven team where technical excellence, analytical rigor, and personal growth converge.

Whether you're passionate about AI innovation, building commercialization strategies, or shaping the next generation of data-first solutions in life sciences, this is a place to make an impact!