SEO Content Executive

We are looking for a creative and data-driven SEO Content Executive to help drive organic growth across all CDS Superstores brands. Working closely with the Group SEO Manager and wider Digital team, you will create and optimise content that improves search visibility, attracts new customers, and supports commercial objectives.

This role combines content creation, keyword research, performance analysis, and SEO best practice. You will also play a key role in website migrations and support emerging search trends, ensuring our content performs effectively across both traditional search engines and AI-powered search experiences.

Essential

Experience within SEO, digital content, ecommerce, or a similar digital marketing role.

Strong understanding of keyword research and on-page SEO principles.

Excellent written communication skills and strong attention to detail.

Ability to interpret search, traffic, and performance data to identify opportunities.

Experience using SEO and analytics platforms.

Understanding of customer search behaviour and content optimisation best practices.

Strong organisational skills with the ability to manage multiple priorities and deadlines.

Confidence working with multiple stakeholders and across different brands.

Experience supporting SEO or content activity during a website migration, replatform, or major site redesign.

Practical understanding of GEO and AEO and how content should be structured for AI-led search experiences.

Analytical mindset with the ability to balance creativity and commercial objectives.

Proactive, self-motivated, and eager to identify new opportunities for growth.

Desirable

Experience within a retail or ecommerce environment.

Experience creating content briefs and working with external agencies, freelancers, or content partners.

Knowledge of content management systems and website publishing processes.

Experience creating buying guides, category content, or long-form editorial content.

Understanding of emerging search trends, AI-driven search technologies, and content optimisation techniques.

A passion for digital marketing, SEO, and staying up to date with industry developments.