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SEO Associate Director
Assembly Global
Dubai, UAE
Full-time
Mid-Senior
Onsite
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The Role
We are seeking a forward-thinking Associate Director (SEO) to lead advanced organic growth strategies across the MENA region, based in Dubai.
This is a strategic leadership role requiring deep expertise in international and multilingual SEO, regional search behaviours, and the rapidly evolving search landscape — including AI-driven discovery, large language models (LLMs), and cross-channel integration.
You will drive measurable business impact for high-profile clients while positioning SEO as a core engine of digital growth.
Strategic Leadership & Team Management
- Define and execute regional SEO strategies aligned to client business and digital transformation goals
- Build, lead, and mentor a high-performing SEO team across technical, content, and AI-driven search disciplines
- Foster innovation through adoption of emerging tools, automation, and AI-led optimisation
Adapting to the Future of Search
- Lead strategies addressing AI-driven discovery, conversational search, and zero-click environments
- Optimise for AI-generated answers, Featured Snippets, and LLM visibility across evolving platforms
- Identify opportunities for responsible use of generative AI in content creation and optimisation
Technical Seo Excellence
- Conduct enterprise-level technical audits across large, multilingual, and international websites
- Optimise site architecture, crawlability, indexing, and Core Web Vitals performance
- Implement structured data and technical frameworks to enhance AI-driven search visibility
Data & Performance Leadership
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