SEO and Social Media Specialist
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Key skills for this role
About the Role
TripsSource seeks an SEO & OTA Content Specialist to enhance digital presence and tour visibility across own channels and online travel platforms. Responsibilities include SEO content creation, keyword research, and managing OTA listings.
Key Skills for This Role
Responsibilities
- Develop, write, and optimize engaging tour descriptions and related content to improve organic search visibility and conversion rates
- Conduct keyword research to identify opportunities and implement SEO best practices across tour pages and destination content
- Optimize on page SEO elements, including titles, meta descriptions, headings, internal linking, and structured content
- Create destination and experience focused content that enhances the discoverability of our tours through search engines
- Manage and maintain tour listings across OTA platforms, ensuring content accuracy, consistency, and compliance with platform requirements
- Update product information, itineraries, inclusions, pricing details, and operational changes across websites and reseller channels
- Monitor the performance of tour listings and recommend improvements to increase visibility, engagement, and bookings
- Collaborate closely with product development, operations, marketing, and sales teams to ensure all content reflects the latest offerings and brand standards
- Stay informed about SEO developments, OTA trends, and industry best practices to continuously improve performance
Requirements
- Experience in SEO content creation, copywriting, or digital marketing, preferably within the travel and tourism industry
- Familiarity with managing product listings on OTA platforms such as Viator, GetYourGuide, Expedia, Klook, or similar marketplaces
- Strong understanding of keyword research, on page SEO principles, and content optimization techniques
- Excellent writing, editing, and proofreading skills with a keen eye for detail
- Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
- A proactive mindset with the ability to work independently while collaborating effectively across teams
- Experience with analytics and reporting tools to evaluate content performance and identify opportunities for improvement
Full Job Posting
About the Role
- We are looking for a creative and detail oriented SEO & OTA Content Specialist to strengthen our digital presence and maximize the visibility of our tour portfolio across our own channels and leading online travel platforms. In this role, you will be responsible for developing compelling, search opt
What You’ll Do
- Develop, write, and optimize engaging tour descriptions and related content to improve organic search visibility and conversion rates.
- Conduct keyword research to identify opportunities and implement SEO best practices across tour pages and destination content.
- Optimize on page SEO elements, including titles, meta descriptions, headings, internal linking, and structured content.
- Create destination and experience focused content that enhances the discoverability of our tours through search engines.
- Manage and maintain tour listings across OTA platforms, ensuring content accuracy, consistency, and compliance with platform requirements.
- Update product information, itineraries, inclusions, pricing details, and operational changes across websites and reseller channels.
- Monitor the performance of tour listings and recommend improvements to increase visibility, engagement, and bookings.
- Collaborate closely with product development, operations, marketing, and sales teams to ensure all content reflects the latest offerings and brand standards.
- Stay informed about SEO developments, OTA trends, and industry best practices to continuously improve performance.
What You Bring
- Experience in SEO content creation, copywriting, or digital marketing, preferably within the travel and tourism industry.
- Familiarity with managing product listings on OTA platforms such as Viator, GetYourGuide, Expedia, Klook, or similar marketplaces.
- Strong understanding of keyword research, on page SEO principles, and content optimization techniques.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
- A proactive mindset with the ability to work independently while collaborating effectively across teams.
- Experience with analytics and reporting tools to evaluate content performance and identify opportunities for improvement.
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