SEO, AEO & GEO Content Executive

Support the creation of content for the new Oxford Instruments website, embedding SEO, AEO and GEO principles from the outset.

Translate technical and scientific subject matter into clear, customer-focused digital content.

Support content audits and identify opportunities to redevelop, optimise or create content as part of the website programme.

Develop and improve page content, metadata, FAQs, summaries and supporting content in line with agreed frameworks.

Help structure website content to support search visibility, answer engine discovery and AI-powered search experiences.

Support content migration activities, helping to maintain quality, consistency and search visibility during the transition to the new website.

Work with external SEO, digital and website agency partners to ensure recommendations are incorporated into content plans.

Act as an internal advocate for SEO, AEO and GEO content best practice.

Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.

Review stakeholder-drafted content and recommend improvements to readability, structure, customer relevance and search performance.

Monitor content performance using analytics, search and website reporting tools.

Identify opportunities to improve existing content based on user behaviour, search trends and performance data.

Stay informed about developments in SEO, AEO, GEO and AI-driven search behaviour, sharing relevant insights with stakeholders.

Experience in content marketing, SEO, digital content or a related discipline.

Good working knowledge of SEO principles and how to apply them to website content.

Strong writing, editing and proofreading skills.

The ability to simplify complex technical or scientific information for a customer audience.

Experience creating or optimising website content, including page copy, metadata, summaries and FAQs.

Confidence working with stakeholders across marketing, product, technical and digital teams.

Familiarity with website analytics, search performance data or content management systems.

A structured, organised approach and attention to detail.

A collaborative style, with the ability to coach and support colleagues on content best practice.

Experience in a B2B, technical, scientific, engineering or manufacturing environment.

Experience using tools such as GA4, Google Search Console, SEMrush, Ahrefs or Screaming Frog.

Familiarity with CMS platforms and website content migration projects.

An interest in Answer Engine Optimisation, Generative Engine Optimisation and AI-driven search trends.

Experience working with external SEO, web or digital agencies.

Experience creating content guidance, templates or editorial standards.

Experience using content or design tools such as Canva.