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Senior Web & Digital Analyst
EPAM Systems, Inc.
Gurugram, IND
Full-time
Senior · 5+ years experience
Onsite
Discovered 3 weeks ago
Google Analytics 4Google Tag ManagerFirebase AnalyticsCrashlyticsJavaScriptGoogle Cloud Platform
Free
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Google Analytics 4Google Tag ManagerFirebase Analytics
Key Skills for This Role
Google Analytics 4Google Tag ManagerFirebase AnalyticsCrashlyticsJavaScriptGoogle Cloud Platform
Full Job Posting
Responsibilities
- Implement and administer GA4 at an enterprise level, including event design, reporting, attribution, and audience creation
- Configure and manage Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement practices
- Establish cross-domain and cross-platform tracking along with UTM governance for marketing campaigns
- Develop mobile analytics instrumentation using Firebase Analytics and Crashlytics, including app release validation and analytics QA
- Design data layer architecture and build web and mobile analytics tagging using JavaScript
- Build and optimize data pipelines and BigQuery solutions on Google Cloud Platform
- Create executive dashboards and self-service analytics solutions using Power BI and Looker Studio
- Develop KPI frameworks and translate data into clear stakeholder narratives
- Apply Claude Code and Microsoft Copilot Studio to automate analytics workflows and build AI agents for self-service insights
- Support digital marketing measurement, including SEO, paid media, attribution modeling, and conversion rate optimization
- Manage Jira workflows and Confluence documentation within Agile/Scrum delivery frameworks
- Ensure compliance with GDPR/LGPD standards and support consent management, data governance, and audit processes
Requirements
- 5-9 years of overall experience in digital and web analytics roles
- Proficiency in Google Analytics 4, Google Tag Manager, and Firebase Analytics for web and mobile tracking implementation
- Expertise in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing
- Skills in Power BI and Looker Studio for data visualization and executive reporting
- Knowledge of Anthropic Claude Code and Microsoft Copilot Studio for AI-driven analytics automation
- Familiarity with prompt engineering, AI-assisted SQL generation, and Retrieval-Augmented Generation concepts for analytics use cases
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