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Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our D RIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer . At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as o ne of the best places to work by both Newsweek and US News & World report.
The Leadership Development Senior Variable Trainer is responsible for facilitating, reinforcing, and continuously improving Sales Manager development curriculum across Asbury. This role serves as a key execution partner to the Senior Variable Operations Program Manager and is accountable for delivering high-impact learning experiences that improve sales leadership effectiveness, performance consistency, and guest experience outcomes. The Senior Sales Trainer works closely with the sales leaders in the field to translate strategy into practice by coaching Sales Managers on sales process execution, leadership behaviors, performance management, and team development.
Duties/Responsibilities
• Facilitate Sales Manager development curriculum in both in-person and virtual environments
• Deliver training focused on:
Sales leadership fundamentals and expectations
Sales process execution and consistency
Coaching, accountability, and performance management
Lead management, closing strategies, and desk effectiveness
Guest-centric selling behaviors aligned with company values
• Adapt facilitation style to meet the needs of adult learners while maintaining curriculum integrity • Partner with Sales Managers to reinforce learning through observation, coaching, and feedback • Support leaders in applying training concepts to real-world dealership environments • Model effective coaching behaviors and provide practical tools for ongoing development • Work closely with Senior Variable Operations Program Manager to align delivery with program objectives and business priorities • Provide feedback on curriculum effectiveness and opportunities for continuous improvement • Support pilot programs, new curriculum launches, and refinements based on field feedback • Support assessment of participation engagement, skill adoption, and performance improvement • Assist in collecting and analyzing qualitative and quantitative feedback related to training impact • Reinforce accountability expectations tied to sales performance metrics (volume, gross, close rate, CSI, etc.) • Champion company values and guest-centric behaviors in all training and coaching interactions • Reinforce ethical selling practices and compliance standards • Serve as a role model for professional leadership behaviors
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Education & Experience
5+ years of experience in automotive sales leadership (Sales Manager, Desk Manager, or equivalent)
Demonstrated success in coaching and developing sales leaders
Experience facilitating training in a guest-facing or performance-driven environment preferred
Strong working knowledge of automotive sales processes, metrics, and performance levers
Proficiency in Microsoft Office and virtual facilitation platforms (WebEx, Teams, etc.)
Excellent verbal, written, and presentation skills
Strong interpersonal, consultative, and problem-solving skills
Proven ability to manage time, priorities, and travel demands effectively
Willingness to travel up to ~50%
Must live in or be willing to relocate to Atlanta, GA, Salt Lake City, UT, or Dallas, TX
Weekly pay
Paid holidays & paid time off
Paid training
Stock Awards (select management and front-line team member’s eligible)
Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match
Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System
Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join our community service initiatives, which includes paid volunteer hours
Aggressive Employee referral program with bonus opportunities
INDOTHER
Verified company details for this employer are not available yet.
Full-time
Senior · 5+ years experience
Hybrid
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