Senior User Acquisition Manager

Description

What you will do

• Own the budget and paid strategy for the advanced programs line — roughly $200K/month today, scaling several times over by year-end.
• Run Meta and Google (YouTube included) as core volume channels; open LinkedIn and run experiments in Reddit and Twitter.
• Own campaign and ad-set architecture, plus the keep-or-kill calls: small batches, a data threshold before deciding, weekly cadence, an honest decision log.
• Brief the content producer and judge the output on metrics — you don't write scripts or build pages, creatives, or dashboards yourself.
• Own traffic quality rather than cost per lead: read sales call transcripts, see who actually shows up, and influence target-audience share.
• Own attribution and conversion events — pixel and event setup, separate buying infrastructure, and reconciling the ad account against CRM and BI.
• Take each new program in the line into your channels with its own funnel and targets, adding sales rather than redistributing share.

Requirements

• 4+ years in performance marketing or user acquisition, with hands-on account work at real budgets in expensive markets in the last year or two.