Senior Social Media Executive
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Key skills for this role
Role Overview
Specialist Holidays Group is hiring a Senior Social Media Executive to support six travel brands.
The role owns content strategy across organic and paid channels, including Meta and TikTok.
The position works closely with the Head of Social, communications, product, and brand teams to drive traffic and sales.
Key Skills for This Role
Full Job Posting
Role overview
Specialist Holidays Group is hiring a Senior Social Media Executive to support six travel brands.
The role owns content strategy across organic and paid channels, including Meta and TikTok.
The position works closely with the Head of Social, communications, product, and brand teams to drive traffic and sales.
Location and contract
- The role is based in Chester and is described as hybrid remote in Shotwick, CH1 6LT.
- The contract is permanent and full time.
Key responsibilities
- Implement the social strategy with the Head of Social.
- Plan, build, schedule, and approve social campaigns across multiple brands.
- Design, build, and optimise paid social campaigns across multiple brands and channels.
- Own performance reporting for paid activity and support the monthly campaign calendar.
- Ensure communications follow brand tone of voice and guidelines.
- Monitor content performance and identify optimisation opportunities.
- Analyse performance metrics and consumer behaviour using Google Analytics, Meta, and TikTok analytics.
- Produce reports, compare performance with competitors, and share stakeholder insights.
- Oversee social styling and creative social direction.
- Support influencer campaigns, content format testing, and a YouTube content plan.
What the employer is looking for
- At least 3 years of social media experience at a PR, content, or media agency or brand.
- Proficiency in Microsoft Office and working knowledge of Google Analytics, Hootsuite, Meta Business Suite, Meta Ad Centre, and TikTok Business Suite.
- Strong understanding of platform-specific audience behaviour and social media proposals.
- Strong organisational, project management, communication, trend-spotting, and visual styling skills.
- Demonstrable examples of high-performing content and managerial experience.
- Ability to collaborate, work under pressure, adapt to change, and present or feature in content when appropriate.
About Specialist Holidays Group
Specialist Holidays Group brings together expert-led travel brands covering luxury, cruise, bespoke, regional, and value-focused holidays.
The group operates brands including Destination2, Destination2Cruise, Sovereign Luxury Travel, American Holidays, Citalia, and Holiday Gems.
Benefits
- Benefits include a contributory pension, travel discounts, employee offers, and career progression.
- Additional listed benefits include company events, health and wellbeing support, life insurance, enhanced parental leave, and employee discounts.
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