workday
Senior SEO Content Writer
Saks OFF 5TH
Remote, IND
Full-time
Entry · 2+ years experience
Remote
Discovered 3 weeks ago
Google Search ConsoleBrightEdgeAdobe AnalyticsGoogle AnalyticsSalesforce Commerce Cloud
Free
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Google Search ConsoleBrightEdgeAdobe Analytics
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Google Search ConsoleBrightEdgeAdobe AnalyticsGoogle AnalyticsSalesforce Commerce Cloud
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Responsibilities
- Collaborate with the SEO Project Manager & Keyword Research Analyst to identify target keywords, topics, & content gaps to drive organic traffic & improve search engine rankings.
- Conduct thorough keyword research & analysis to identify opportunities for content optimization.
- Create engaging & informative content that aligns with our brand voice, target audience, & SEO goals.
- Write compelling meta tags, titles, & descriptions to enhance click-through rates from search engine results pages (SERPs).
- Optimize existing website content, including product descriptions, category pages, & blog posts, to improve search visibility & organic rankings.
- Ensure that all content meets SEO best practices, including proper keyword placement, optimized formatting, & appropriate use of headers & subheadings.
- Collaborate with internal teams, including Marketing, Merchandising, & Creative, to gather information & insights for content creation.
- Stay up to date with industry trends, SEO techniques, & search engine algorithm changes to implement best practices & maintain a competitive edge.
- Monitor & analyze content performance using SEO tools & analytics platforms to identify opportunities for improvement.
- Provide guidance & support to both the product copy & content teams, ensuring consistency & adherence to SEO guidelines.
Requirements
- Proven work experience as an SEO Content Writer or similar role, preferably in an e-commerce or retail industry.
- Solid understanding of search engine optimization principles & best practices.
- Extensive experience in conducting keyword research & utilizing tools such as Google Search Console, BrightEdge or other keyword research platforms, Adobe Analytics, Google Analytics.
- Excellent writing & editing skills with a strong attention to detail.
- Ability to create high-quality, engaging content that aligns with SEO objectives & brand guidelines.
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