Senior SEM Manager

Clever Digital Marketing

Montreal, CAN

Full Time

Senior

Remote

6 days ago

Google AdsPaid Search AdvertisingCampaign ManagementMedia PlanningA/B TestingData Analysis

Free

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Key skills for this role

Google AdsPaid Search AdvertisingCampaign Management

Mission: At Clever Digital Marketing, we are on a mission to empower large scale home improvement companies by fueling their top line revenue through innovative digital marketing strategies.
Product: Clever Digital Marketing delivers outcome driven paid advertising and strategic advising solutions.
Scale: In just three years, we’ve partnered with over 50 large scale home improvement companies across the USA and Canada, helping them generate CAD 250 million in revenue.
Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value.

CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department.
If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating

Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined
Daily account management to maximize mid and high tier accounts
Lead media planning for new accounts
Coordinate with team leadership to manage and optimize large scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks
Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work
Work with the CSM lead to set North Star Metrics for every client
Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented
Create and implement robust A/B testing frameworks to continuously optimize campaign performance
Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
Clearly communicate with internal stakeholders to ensure client status and performance alignment
Lead the cross team communication with the conversion rate optimization and Integration teams

An incredible team and culture.
Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
Competitive compensation that reflects your expertise and contributions.
Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
Comprehensive group benefits, including health, dental, and more, to support your well being.
A company provided MacBook and a home office budget to help you create your ideal workspace.
Merch deliveries to help you get started and feel part of the team.
A work abroad policy to support you when you need a fresh perspective or a new working environment.
Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company wide events and off sites.