Senior Regional Marketing Manager, India

Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in India

Build and execute the regional marketing strategy in close partnership with sales leadership

Partner with regional sales leaders to align on target accounts, segment priorities, and go to market motions

Diagnose performance gaps i.e. when the region is behind, and own figuring out why and recommending the change in approach

Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions

Bring Atlassian's AI and platform transformation story to life in-market, translating global narratives into locally resonant proof points, customer stories, and campaign themes

Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis

Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region needs

Be the voice of India inside the marketing organization and ensure regional priorities are represented in planning

Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix

Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach

Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan

Measure, analyze, and report on regional performance to marketing and sales leadership

Oversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land inmarket

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

This role may also be eligible for benefits, bonuses, commissions, and equity.

12+ years in B2B marketing with a regional or market level focus (field marketing, demand gen, or regional marketing)

Experience generating pipeline for a sales organization. You've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities

Strong AI fluency. You actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook

Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives

Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action

Track record of influencing cross functional teams, not just coordinating with them

Self starting tendencies with an ability to drive projects forward without waiting for permission

Deep understanding of B2B buying cycles (ideally in tech) and how marketing motions map to pipeline stages

Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them

Experience with marketing automation and CRM (Salesforce & Marketo a plus)

Experience marketing platform or enterprise transformation products to C-suite buyers

Familiarity with both product led growth (PLG) and sales led enterprise go to market motions — and an understanding of how they complement each other

Familiarity with Atlassian's product suite and the "system of work" value proposition

Background in a high growth B2B SaaS company navigating a major product or positioning shift

We are Regional and Partner Marketing , a global team of business owners, not program operators. We're building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world's most iconic software companies tells its next chapter, market by market, customer by customer this is the team.

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.