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Senior Product Marketing Manager (Toronto or Vancouver)
Timescapes
Toronto, CAN
Full Time
Senior
Hybrid
2 weeks ago
Product MarketingPositioningMessagingGo to Market StrategySales EnablementContent Creation
Free
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Product MarketingPositioningMessaging
About the Role
Timescapes is looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for its construction reality capture platform. The role involves sales enablement, content creation, competitive intelligence, and customer stories.
Key Skills for This Role
Product MarketingPositioningMessagingGo to Market StrategySales EnablementContent Creation
Responsibilities
- Develop and maintain clear, differentiated positioning for Timescapes across segments, personas, and geographies
- Lead GTM strategy and execution for new product and partner launches, and feature releases
- Own the sales enablement programme end to end: build battlecards, competitive objection guides, one pagers, ROI calculators, demo scripts, and email sequences
- Create high quality content: case studies, whitepapers, webinars, landing pages, and campaign assets
- Maintain deep understanding of the construction technology landscape and synthesize customer insights into actionable recommendations
- Build a library of compelling customer evidence across key verticals and regions
Requirements
- 5+ years in product marketing, ideally at a B2B SaaS company
- Experience marketing to technical or field based buyers (construction, proptech, industrial, or similar is a strong plus)
- Proven ability to take complex products and craft messaging that is simple, sharp, and convincing
- Strong writer capable of producing customer stories, one pagers, and email campaigns
- Commercially minded: connect marketing activity to revenue outcomes
- Collaborative and low ego
- Comfortable with ambiguity
Full Job Posting
About Timescapes
- Timescapes transforms how construction teams build by enabling real time reality capture to track, validate, and communicate progress.
- Used by the largest construction companies across the US, Canada, Australia, and New Zealand.
What You'll Do
- Develop and maintain clear, differentiated positioning for Timescapes across segments, personas, and geographies.
- Translate product capabilities into value stories that resonate with construction professionals.
- Lead GTM strategy and execution for new product and partner launches, and feature releases.
- Own the sales enablement programme end to end: audit needs, build assets, and maintain them.
- Develop battlecards, competitive objection guides, one pagers, ROI calculators, demo scripts, and email sequences.
- Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and deal coaching.
- Create high quality content: case studies, whitepapers, webinars, landing pages, and campaign assets.
- Maintain deep understanding of the construction technology landscape, including direct and indirect competitors.
- Build a library of compelling customer evidence across key verticals and regions.
Requirements
- 5+ years in product marketing, ideally at a B2B SaaS company.
- Experience marketing to technical or field based buyers (construction, proptech, industrial, or similar is a strong plus).
- Proven ability to take complex products and craft messaging that is simple, sharp, and convincing.
- Strong writer. You can produce a customer story, a one pager, and an email campaign.
- Commercially minded: you connect marketing activity to revenue outcomes.
- Collaborative and low ego.
- Comfortable with ambiguity; this is an evolving function at a fast moving company.
Benefits
- Meaningful equity in a growing company.
- Flexible, hybrid working environment (Vancouver).
- A product that genuinely solves real problems for real people.
- A small, ambitious team where your work has outsized impact.
- The opportunity to shape the product marketing function from day one.
- Competitive salary.
- EAP and wellbeing support.
- Enhanced parental leave.
- Health Insurance.
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