Senior Product Marketing Manager - Rocket Pro/B2B

Rocket

Michigan, UAE

Full Time

Senior

4 weeks ago

Product MarketingGo to Market StrategyProduct PositioningCompetitive AnalysisCross functional CollaborationMarket Research

Free

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Key skills for this role

Product MarketingGo to Market StrategyProduct Positioning

Own product positioning and go to market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive level engagement and credibility.
Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
Activate key partnerships by leading go to market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
Establish performance metrics, analyze campaign effectiveness, and provide data driven recommendations for continuous improvement and optimization.
Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go to market execution and consistent market narrative.

7+ years of experience in product marketing, B2B marketing, or technology go to market strategy.
Bachelor's degree in marketing, business, or related field (or equivalent competency).
Demonstrated expertise in product positioning, competitive analysis, and go to market strategy development.
Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.

Experience in financial services, fintech, or B2B SaaS environments.
Track record of launching and scaling product led go to market programs from conception to market impact.
Expertise in market research, competitive intelligence, and positioning frameworks.
Experience managing cross functional partnerships and influencing without direct authority.
Knowledge of broker and partner ecosystems and channel marketing strategies.

Our team members fuel our strategy, innovation and growth, so we ensure the health and well being of not just you, but your family, too!
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.

Rocket is a Detroit based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions.
The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985.
Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more.

The compensation for this position is $102,000.00 $216,500.00.
The position may also be eligible for an annual bonus, incentives, and other employment related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid time off.