Senior Product Marketing Manager
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Key skills for this role
About the Role
Capital.com is seeking a Senior Product Marketing Manager to shape product positioning and drive go-to-market strategies. The role involves partnering with product teams, owning GTM launches, and building messaging architecture.
Key Skills for This Role
Responsibilities
- Partner with product teams from early development to contribute market insight and positioning
- Own end to end GTM for product launches including positioning, messaging, channel coordination, and post launch analysis
- Build and maintain messaging architecture for product areas
- Work with marketing and local market teams to embed product as a brand pillar
- Brief and review marketing copy, onboarding flows, in app messaging, and enablement materials
- Run competitive and market intelligence to produce actionable recommendations
- Define success metrics for product adoption and report performance
Requirements
- 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
- Experience running GTM for multiple product launches
- Comfort working from first principles
- Facility with data analysis tools (Claude, Cursor, Amplitude)
- Working understanding of AI tools in marketing workflow
- Experience working closely with creative teams
Full Job Posting
Overview
- We are a leading trading platform expanding globally. Our top rated products have won industry awards.
- As a Senior Product Marketing Manager, you'll work alongside product teams to shape how products are framed, narrated, and adopted.
Responsibilities
- Partner with product teams from early development — contributing market insight, trader perspective, and positioning thinking.
- Own end to end GTM for product launches — from positioning and messaging through to channel coordination and post launch performance analysis.
- Build and maintain the messaging architecture for your product areas.
- Work with marketing and local market teams to embed product as a pillar of brand.
- Brief and review marketing copy, onboarding flows, in app messaging, and enablement materials.
- Run competitive and market intelligence — synthesizing signals into actionable recommendations.
- Define success metrics for product adoption and report performance clearly.
Requirements
- 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment.
- Experience running GTM for multiple product launches, including scoping, briefing, cross functional coordination, and measurement.
- Comfort working from first principles.
- Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call.
- A working understanding of AI tools and how to apply them in a marketing workflow.
- Experience working closely with creative teams.
Nice to have
- Experience with CFD, derivatives, or retail investment products.
- Exposure to multi jurisdiction marketing.
What you will get in return
- Competitive Salary
- Work Life Harmony
- Generous Time Off
- Employee Referral Program
- Comprehensive Health & Pension Benefits
- Workation Wonderland: 30 extra days to work remotely from anywhere in the world
- Volunteer Days: two additional paid days each year
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