Senior Product Marketing Manager

Overview

Senior Product Marketing Manager

Responsibilities

• Partner with Product teams early to shape product positioning, define target audiences, and sharpen value propositions
• Own end-to-end GTM planning for new launches (messaging, channels, launch plans, stakeholder alignment)
• Infuse the brand vision into the Product development and ensure brand alignment through touch points
• Drive cross-functional execution with Product, Design, Growth, Compliance, and regional teams
• Build clear launch frameworks and repeatable PMM playbooks that scale across product areas
• Track performance and optimize post-launch: adoption, activation, and ongoing funnel improvements
• Collaborate on lifecycle strategies after launch to ensure sustained engagement and retention
• Influence senior Product stakeholders and guide decision-making with customer insights and data
• Coach and mentor PMMs in the team, sharing best practices and raising overall PMM craft

Requirements

• 5+ years in Product Marketing (or a closely related role), ideally in fintech or a regulated environment
• Proven track record owning multiple launches and leading GTM from discovery through execution and optimization
• Strong positioning, messaging, and narrative-building skills — you can make complex products easy to understand
• Experience working closely with Product and Design teams, with confidence influencing without direct authority
• Comfortable operating in regulated contexts and balancing speed with compliance constraints
• Clear evidence of impact on key metrics (e.g., adoption, activation, FTT/FTDD, trading activity, LTV, churn)
• Either deep expertise in crypto or a strong generalist mindset across trading/investments/banking — crypto interest is required
• Experience building processes, frameworks, or playbooks, and a genuine mentoring mindset
• What you will get in return:
• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community
• Be a key player at the forefront of the digital assets movement, propelling your career to new heights!
• Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity.
• Work alongside one of the most brilliant teams in the industry.
• Our company has an Internal Reporting Procedure.
• It is available from the Human Resources Department upon request hr@capital.com.
• You may report a violation referred to in the Procedure under the terms specified therein.