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Senior Product Manager, Consumer Growth & Fan Engagement
90min
Toronto, CAN
Full Time
Senior
1 weeks ago
Product StrategyFan EngagementPersonalizationAudience DevelopmentA/B TestingAI/ML
Free
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Product StrategyFan EngagementPersonalization
About the Role
Minute Media is looking for a Senior Product Manager to shape fan experiences across Sports Illustrated, FanSided, and other properties. You will own product strategy for fan engagement, personalization, and audience growth, leveraging AI and experimentation.
Key Skills for This Role
Product StrategyFan EngagementPersonalizationAudience DevelopmentA/B TestingAI/ML
Responsibilities
- Own the product strategy and roadmap for fan engagement experiences across the US sports media portfolio.
- Lead fan identity, audience segmentation, personalization, and registration initiatives.
- Build and operate a culture of experimentation through A/B testing, rapid prototyping, and continuous optimization.
- Leverage AI to create differentiated fan experiences and use AI native workflows to accelerate product discovery.
- Partner with Business Development, Revenue, Editorial, Audience Development, and Marketing teams to evaluate and launch strategic partnerships.
- Identify, evaluate, and integrate third party technologies and vendors.
- Define success metrics and KPIs, make data driven decisions, and measure impact.
- Translate strategic opportunities into actionable roadmaps, product requirements, and execution plans.
- Collaborate closely with Product, Design, Editorial, Audience Development, Growth, Data, Revenue, Marketing, and Engineering teams.
Requirements
- 5+ years of product management experience building consumer facing sports products, with experience in sports media, publishing, fantasy sports, betting, fan engagement, or community driven experiences.
- Deep knowledge of US sports and understanding of how sports fans engage.
- Experience owning products or features that drove measurable growth in engagement, retention, personalization, audience development, or monetization.
- Experience building or scaling community, participation, prediction, loyalty, gamification, or fan engagement experiences.
- Hands on experience building personalization, fan identity, audience segmentation, or first party data products.
- Strong experimentation mindset, leveraging data, customer insights, testing, and AI enabled workflows.
- Experience driving initiatives independently from concept through launch and optimization.
- Strong communication skills and ability to influence stakeholders across multiple teams.
Full Job Posting
Overview
- We are looking for a Senior Product Manager, Consumer Growth & Fan Engagement to shape fan experiences across Sports Illustrated, FanSided, and other properties.
- This role focuses on premium fan experiences, fan identity, personalization, and audience engagement.
What You'll Do
- Own the product strategy and roadmap for fan engagement experiences.
- Lead fan identity, audience segmentation, personalization, and registration initiatives.
- Build a culture of experimentation through A/B testing and rapid prototyping.
- Leverage AI to create differentiated fan experiences.
- Partner with Business Development, Revenue, Editorial, and other teams to launch partnerships.
- Identify and integrate third party technologies and vendors.
- Define success metrics and KPIs.
- Translate strategic opportunities into actionable roadmaps.
- Collaborate closely with cross functional teams.
Requirements
- 5+ years of product management experience building consumer facing sports products.
- Deep knowledge of US sports.
- Experience driving measurable growth in engagement, retention, or monetization.
- Experience building community, gamification, or fan engagement experiences.
- Hands on experience with personalization, fan identity, or audience segmentation.
- Strong experimentation mindset.
- Experience driving initiatives independently.
- Strong communication and stakeholder management skills.
Salary and Benefits
- Expected salary range: $135,000 $145,000.
- Eligible for performance based compensation.
- Benefits include flexible vacation, 15 paid holidays, paid parental leave, health insurance, 401(k) with company match.
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