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Senior Product Manager, Audience & Commerce

Postmedia Network Inc.
Toronto, CAN
Full Time
Senior
Remote
1 weeks ago
Product ManagementAudience GrowthSEOAffiliate CommerceData AnalysisA/B Testing
Free

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Key skills for this role

Product ManagementAudience GrowthSEO
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The Opportunity

  • Postmedia is seeking a Senior Product Manager, Audience & Commerce, with a focus on Books, to lead the product strategy, roadmap, and audience experience for a new national books platform designed to celebrate Canadian reading culture while driving engagement, loyalty, commerce, and audience growth.
  • Working closely with the Executive Producer, Books, this role will define and optimize the digital experience across web, mobile, newsletters, search, community, branded content and affiliate commerce.

What you’ll do: Product Strategy & Roadmap

  • Define and own the product vision, strategy, and roadmap for the Books platform.
  • Translate editorial, audience, and business objectives into prioritized product initiatives.
  • Identify opportunities to improve discovery, engagement, retention, and monetization.
  • Develop business cases and success metrics aligned with audience and revenue goals.
  • Maintain and prioritize a product backlog that balances audience needs, editorial requirements, and business outcomes.

Audience Experience & Growth

  • Design and optimize user journeys across content discovery, newsletters, membership, and affiliate commerce experiences.
  • Partner with audience development teams to improve SEO performance, recirculation, engagement, and repeat visitation.
  • Develop personalization and recommendation strategies that increase content consumption and loyalty.
  • Improve registration and authentication experiences to strengthen first party audience relationships.
  • Identify opportunities to deepen reader engagement through community features, rankings, reader voting, and interactive experiences.

Commerce & Monetization

  • Lead the development and optimization of affiliate commerce experiences across reviews, rankings, and recommendation content.
  • Partner with sales and affiliate teams to identify new monetization opportunities.
  • Develop frameworks for sponsored content integrations that preserve audience trust and editorial integrity.
  • Optimize conversion funnels, merchandising opportunities, and revenue generating user journeys.
  • Measure and improve affiliate performance, conversion rates, and revenue contribution.

Data & Analytics

  • Establish KPIs and reporting frameworks for audience growth, engagement, loyalty, and commerce performance.
  • Analyze user behavior, content performance, newsletter engagement, and conversion metrics.
  • Lead experimentation and A/B testing initiatives to improve user experience and business outcomes.
  • Use audience insights and behavioral data to inform roadmap prioritization and product decisions.

Cross Functional Leadership

  • Serve as the primary product partner to the Executive Producer, Books.
  • Collaborate closely with editorial, affiliate, design, engineering, audience development, analytics, subscriptions, advertising, and sales teams.
  • Align stakeholders around product priorities, roadmaps, and performance goals.
  • Communicate product strategy, progress, and outcomes to senior leadership.
  • Coordinate with platform and shared services teams to leverage existing capabilities while building differentiated experiences.

Who you are:

  • 5+ years of product management experience in digital media, publishing, commerce, consumer technology, or content platforms.
  • Proven experience launching and scaling audience focused digital products.
  • Strong understanding of SEO, audience engagement, content discovery, and retention strategies.
  • Experience with affiliate commerce, subscriptions, memberships, or digital monetization models.
  • Demonstrated ability to use analytics and experimentation to drive product decisions.
  • Experience working in Agile product development environments.
  • Strong stakeholder management and cross functional leadership skills.
  • Familiarity with editorial publishing workflows and content management systems is an asset, including WordPress VIP and Elementor.
  • Passion for books, culture, lifestyle, or content driven consumer experiences is considered an asset.

Compensation

  • Base Salary: CAD 80,000 95,000

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