Senior Performance Marketer

Key Responsibilities

• Paid Advertising & Performance Marketing
• Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
• Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
• Meta App Install & Conversion campaigns
• Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
• Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates
• Perform A/B testing on creatives, audiences, landing pages, and bidding strategies
• Monitor budgets and ensure efficient spend across platforms
• Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager
• Prepare detailed performance reports and actionable insights for clients/stakeholders

Requirements

• 4+ years of hands-on experience in Google Ads & Meta Ads
• Strong experience in App Install & App Conversion campaigns
• Proven expertise with Google Merchant Center & Shopping Ads
• Strong analytical skills with experience in GA4, Firebase, Tag Manager
• Ability to scale campaigns while maintaining profitability.
• Experience managing multiple campaigns/clients simultaneously.

Preferred Qualifications

• Experience with app-based businesses, e-commerce, or performance agencies
• Knowledge of ASO fundamentals is a plus
• Familiarity with automation, scripts, and AI-driven bidding strategies

Benefits