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Senior Paid Media Manager
Magnify Digital
Vancouver, CAN
Full Time
Senior
Hybrid
1 weeks ago
Meta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerAudience SegmentationA/B Testing
Free
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Meta Ads ManagerGoogle AdsGoogle Analytics 4
About the Role
Magnify Digital is looking for a Senior Paid Media Manager with deep hands-on expertise across Meta and Google Ads. This senior agency role owns paid media strategy, campaign execution, optimization, and reporting for multiple clients.
Key Skills for This Role
Meta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerAudience SegmentationA/B Testing
Responsibilities
- Own paid media strategy, campaign setup, execution, optimization, and reporting across Meta, Google Search, Display, and YouTube
- Manage multiple client accounts, campaigns, budgets, timelines, and deliverables simultaneously
- Build sophisticated audience, targeting, retargeting, and campaign structures
- Drive performance through testing, optimization, and smart allocation of media spend
- Diagnose underperforming campaigns and take decisive action to improve results
- Write sharp, platform native ad copy and produce basic static creative independently
- Ensure accurate conversion tracking using GA4, Google Tag Manager, UTMs, pixels, and other measurement tools
- Turn campaign data into clear insights and recommendations for clients
- Stay current on platform changes, new formats, targeting capabilities, and best practices
- Collaborate with content, social, email, and strategy teams on integrated campaigns
Requirements
- 5+ years of hands on experience managing paid media campaigns
- Significant agency experience managing multiple client accounts simultaneously
- Deep expertise in Meta Ads Manager and Google Ads including Search, Display, and YouTube
- Demonstrated success generating leads, driving conversions, and improving return on media spend
- Experience managing significant media budgets
- Advanced knowledge of audience segmentation, retargeting, A/B testing, conversion tracking, and campaign optimization
- Strong working knowledge of GA4, Google Tag Manager, UTMs, pixels, and attribution
- Current platform certifications
- Excellent analytical skills and ability to identify problems and opportunities in campaign data
- Strong client communication and presentation skills
Full Job Posting
Overview
- Magnify Digital is looking for a Senior Paid Media Manager with deep, hands on expertise across Meta and Google Ads.
- This is a senior, hands on agency role responsible for paid media strategy, campaign execution, optimization, budgets, measurement, and reporting across multiple client accounts.
The Role
- Own paid media strategy, campaign setup, execution, optimization, and reporting across Meta, Google Search, Display, and YouTube
- Manage multiple client accounts, campaigns, budgets, timelines, and deliverables simultaneously
- Build sophisticated audience, targeting, retargeting, and campaign structures
- Drive performance through testing, optimization, and smart allocation of media spend
- Diagnose underperforming campaigns and take decisive action to improve results
- Write sharp, platform native ad copy and produce basic static creative independently
- Ensure accurate conversion tracking using GA4, Google Tag Manager, UTMs, pixels, and other measurement tools
- Turn campaign data into clear insights and recommendations for clients
- Stay current on platform changes, new formats, targeting capabilities, and best practices
- Collaborate with content, social, email, and strategy teams on integrated campaigns
- Contribute to broader digital strategy and audience research when needed
Must Haves
- 5+ years of hands on experience managing paid media campaigns
- Significant agency experience managing multiple client accounts simultaneously
- Deep expertise in Meta Ads Manager and Google Ads, including Search, Display, and YouTube
- Demonstrated success generating leads, driving conversions, and improving return on media spend
- Experience managing significant media budgets
- Advanced knowledge of audience segmentation, retargeting, A/B testing, conversion tracking, and campaign optimization
- Strong working knowledge of GA4, Google Tag Manager, UTMs, pixels, and attribution
- Current platform certifications
- Excellent analytical skills and the ability to identify problems and opportunities in campaign data
- Strong client communication and presentation skills
- Rigorous budget, deadline, and time management
- Sharp attention to detail
What’s In It for You
- Competitive compensation starting at CAD 73K+, commensurate with experience
- Flexible benefits package
- Hybrid/remote work options
- Real opportunities for merit based advancement
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