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Senior Media Buyer
Wadi Manuka
Riyadh, KSA
Full Time
Senior
1 months ago
Meta AdsGoogle AdsTikTok AdsSnapchat AdsGoogle AnalyticsGoogle Tag Manager
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About the Role
Wadi Manuka is hiring a Senior Media Buyer to manage and optimize paid advertising campaigns across Meta, Google, TikTok, and Snapchat. The ideal candidate has strong performance marketing experience, budget management skills, and a data-driven approach to maximize ROAS.
Key Skills for This Role
Meta AdsGoogle AdsTikTok AdsSnapchat AdsGoogle AnalyticsGoogle Tag Manager
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels
- Develop media buying strategies based on business goals, target audience, and campaign objectives
- Manage advertising budgets and ensure efficient spending across all campaigns
- Monitor campaign performance daily and optimize for ROAS, CPA, CTR, conversion rate, and overall profitability
- Conduct audience research, competitor analysis, and market trend tracking
- Test and analyze creatives, ad copies, audiences, placements, and bidding strategies
- Work closely with the creative and marketing teams to develop high performing ad concepts
- Prepare performance reports with insights, recommendations, and action plans
- Identify scaling opportunities while maintaining campaign efficiency
- Track and analyze customer journeys, funnels, and landing page performance
- Ensure all campaigns follow platform policies and brand guidelines
Requirements
- Proven experience as a Media Buyer or Performance Marketing Specialist, preferably in e commerce
- Strong experience with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other paid media platforms
- Excellent understanding of ROAS, CPA, CPC, CPM, CTR, conversion rate, and attribution
- Ability to manage large advertising budgets and scale campaigns profitably
- Strong analytical skills and ability to make decisions based on data
- Experience with tracking tools such as Google Analytics, Meta Pixel, TikTok Pixel, Google Tag Manager, or similar tools
- Strong understanding of sales funnels, landing pages, and conversion optimization
- Ability to work under pressure and manage multiple campaigns at the same time
- Good communication and reporting skills
Full Job Posting
Role Overview
- We are looking for an experienced Senior Media Buyer to manage, optimize, and scale paid advertising campaigns across digital platforms.
- The ideal candidate should have strong experience in performance marketing, campaign strategy, budget management, and data driven optimization.
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
- Develop media buying strategies based on business goals, target audience, and campaign objectives.
- Manage advertising budgets and ensure efficient spending across all campaigns.
- Monitor campaign performance daily and optimize for ROAS, CPA, CTR, conversion rate, and overall profitability.
- Conduct audience research, competitor analysis, and market trend tracking.
- Test and analyze creatives, ad copies, audiences, placements, and bidding strategies.
- Work closely with the creative and marketing teams to develop high performing ad concepts.
- Prepare performance reports with insights, recommendations, and action plans.
- Identify scaling opportunities while maintaining campaign efficiency.
- Track and analyze customer journeys, funnels, and landing page performance.
- Ensure all campaigns follow platform policies and brand guidelines.
Requirements
- Proven experience as a Media Buyer or Performance Marketing Specialist, preferably in e commerce.
- Strong experience with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other paid media platforms.
- Excellent understanding of ROAS, CPA, CPC, CPM, CTR, conversion rate, and attribution.
- Ability to manage large advertising budgets and scale campaigns profitably.
- Strong analytical skills and ability to make decisions based on data.
- Experience with tracking tools such as Google Analytics, Meta Pixel, TikTok Pixel, Google Tag Manager, or similar tools.
- Strong understanding of sales funnels, landing pages, and conversion optimization.
- Ability to work under pressure and manage multiple campaigns at the same time.
- Good communication and reporting skills.
Required Skills
- Paid media strategy.
- Campaign optimization.
- Budget management.
- Data analysis and reporting.
- Creative testing.
- Audience targeting.
- E commerce performance marketing.
- Conversion tracking.
- Problem solving and decision making.
Job Details
- Job Type: Full time
- Department: Marketing / Performance Marketing
- Level: Senior
- Industry: E commerce / Digital Marketing
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