Senior Media Buyer
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Key skills for this role
Role Overview
Mrasim Marketing Company is seeking a senior performance media buyer who can analyze, optimize, and scale campaigns profitably.
Google Ads is the core specialization, supported by tracking, analytics, SEO, landing-page optimization, and content-performance expertise.
The role manages multiple client accounts and operates in a fast-paced agency environment.
Key Skills for This Role
Full Job Posting
Role overview
Mrasim Marketing Company is seeking a senior performance media buyer who can analyze, optimize, and scale campaigns profitably.
Google Ads is the core specialization, supported by tracking, analytics, SEO, landing-page optimization, and content-performance expertise.
The role manages multiple client accounts and operates in a fast-paced agency environment.
Location and employment
- The role is full-time and on-site in Jeddah, Saudi Arabia.
Key responsibilities
- Lead Google Ads campaigns across Search, Performance Max, YouTube, Display, and Shopping.
- Manage paid-media campaigns across Meta, Snapchat, TikTok, LinkedIn, and other platforms.
- Develop full-funnel media strategies based on client objectives, audiences, markets, budgets, and growth targets.
- Improve account structures, keywords, audiences, ad copy, creative direction, bidding, and optimization plans.
- Identify scaling opportunities while maintaining CPA, CPL, ROAS, conversion rate, revenue, and lead-quality efficiency.
- Set up, validate, and troubleshoot tracking through GTM and GA4.
- Configure conversion tracking, GA4 events, Enhanced Conversions, UTM parameters, Data Layer requirements, and attribution.
- Analyze search terms, audiences, placements, creatives, landing-page behavior, and conversion paths.
- Apply SEO knowledge to improve paid-search performance and organic visibility.
- Recommend improvements to ad messaging, landing pages, service pages, product pages, and e-commerce stores.
- Collaborate with content, design, development, and account-management teams.
- Prepare reports and budget recommendations and support internal processes and junior media-buyer mentoring.
Requirements
- At least 3 years of hands-on performance marketing and paid-media experience.
- Advanced Google Ads expertise across Search, Performance Max, YouTube, Display, and Shopping is essential.
- Strong practical experience with Meta Ads, Snapchat Ads, TikTok Ads, LinkedIn Ads, or other paid-media platforms.
- Experience managing substantial advertising budgets and performance-driven campaigns.
- Strong proficiency in Google Tag Manager and Google Analytics 4.
- Experience with conversion tracking, events, Data Layer, Enhanced Conversions, UTM tracking, and attribution.
- Ability to independently troubleshoot tracking issues across advertising platforms, websites, and landing pages.
- Ability to diagnose weak campaigns, improve account structures, and identify scaling opportunities.
- Good SEO knowledge and strong understanding of content performance, landing-page optimization, e-commerce content, and CRO.
- Ability to manage multiple client accounts, budgets, and targets simultaneously.
- Experience with commercial and nonprofit or charity organizations.
- Documented results or case studies covering objectives, budgets, personal role, strategy, and KPIs.
Preferred skills
- Agency experience is highly preferred.
- Google Merchant Center, Shopping feeds, Looker Studio, and reporting dashboards are a plus.
- Mentoring junior media buyers or contributing to internal performance processes is advantageous.
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