Senior Media Analyst

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses.

Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients).

We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women’s Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).

We are looking for Senior Media Analysts to join our team.

Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients.

in leading results-driven e-commerce and lead generation programs is highly desired.

We pride ourselves on being innovative, competitive, and disruptive in the digital space.

We’ve built tools and developed strategies to make digital marketing better.

We work closely with vendors to make sure that their products align with the goals of our clients.

Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Specific job responsibilities include:

• Plan, build, and optimize campaigns across digital platforms like Meta Ads and Google Ads;
• Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
• Building strong client relationships through effective communications and insights, leading client presentations.
• Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
• Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.