indeed
Senior Marketing Manager
SPC Student Price Card Ltd.
Toronto, CAN
Full Time
Senior
Hybrid
2 days ago
Google AdsMeta Ads ManagerLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerLooker Studio
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Google AdsMeta Ads ManagerLinkedIn Ads
About the Role
SPC is seeking a Senior Marketing Manager to align brand strategy with digital growth execution. This role leads digital planning, paid and SEO initiatives, email and social strategy, and a team of three.
Key Skills for This Role
Google AdsMeta Ads ManagerLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerLooker Studio
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals
- Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels
- Conduct market research and audience analysis to inform targeting and channel strategy
- Define channel mix and communication approach for key campaigns
- Design and execute email marketing campaigns to nurture leads and increase member retention
- Segment email lists and build personalized lifecycle campaigns
- Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning
- Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement
- Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)
- Partner with Product to improve digital journey performance and contribute to CRO initiatives
- Track and interpret performance data across digital channels and provide actionable insights
- Lead and develop a team of approximately three digital marketing professionals
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)
- Experience operating across both brand and performance marketing functions
- Strong analytical skills with the ability to translate data into strategic recommendations
- Experience managing agencies and cross functional stakeholders
- 2 3 years of Agency experience (nice to have)
- Experience marketing to Gen Z or student audiences (asset)
Full Job Posting
Job Summary
- The Senior Marketing Manager is responsible for aligning brand strategy with digital growth execution.
- Reports to the Brand Marketing Director and works closely with the Digital Growth Manager.
- Leads digital planning, supports paid and SEO initiatives, oversees email and social strategy.
Digital Strategy & Campaign Leadership
- Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals.
- Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels.
- Conduct market research and audience analysis to inform targeting and channel strategy.
- Define channel mix and communication approach for key campaigns.
- Ensure all campaigns balance brand awareness with measurable performance outcomes.
- Use AI tools to generate, test, and refine copy and campaign tactics.
- Drive AI adoption across the digital function.
Email Marketing & Lifecycle Management
- Design and execute email marketing campaigns to nurture leads and increase member retention.
- Segment email lists and build personalized lifecycle campaigns.
- Monitor open rates, click through rates, conversion metrics, and retention performance.
- Optimize timing, content, and targeting based on data insights.
Branding & Brand Voice Management
- Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning.
- Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency.
- Maintain and evolve brand guidelines across digital channels.
- Oversee development and adherence to brand standards across voice, tone, visual design, and messaging.
Strategic Oversight & Collaboration
- Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement.
- Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.).
Website & Funnel Optimization
- Partner with Product to improve digital journey performance.
- Contribute to CRO initiatives and A/B testing strategies.
- Support optimization of key acquisition and conversion pathways.
Reporting & Performance Insights
- Track and interpret performance data across digital channels.
- Provide actionable insights to improve campaign effectiveness and efficiency.
- Support cross functional reporting and strategic performance reviews.
Team Leadership & People Development
- Lead and develop a team of approximately three digital marketing professionals.
- Provide clear direction, coaching, and regular feedback.
- Set team priorities, manage workloads, and ensure projects are executed effectively.
- Partner with the Brand Marketing Director on people management.
- Champion innovation, continuous improvement, and adoption of AI powered tools.
Technical Proficiency
- Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
- Analytics & Reporting: Google Analytics, Google Tag Manager, Looker Studio
- SEO Tools: SEMrush, Moz, Ahrefs
- Email Marketing Platforms: Cleavertap, SendGrid, Klaviyo, Mailchimp, HubSpot
- CMS & Website Management: WordPress, Webflow, Shopify
- Conversion Rate Optimization (CRO) Tools: Hotjar, Optimizely
What you contribute to the team
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)
- 2 3 years of Agency experience (nice to have)
- Experience operating across both brand and performance marketing functions
- Strong analytical skills with the ability to translate data into strategic recommendations
- Experience managing agencies and cross functional stakeholders
- Experience marketing to Gen Z or student audiences (asset)
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career