Senior Marketing Manager
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Key skills for this role
Role Overview
Lead pharmaceutical brand strategies and innovative programs for healthcare professionals and consumers.
Own pre-launch and launch planning for new products in the Canadian market.
The role is based at BioSyent’s headquarters in Mississauga, Ontario.
Key Skills for This Role
Full Job Posting
Role overview
Lead pharmaceutical brand strategies and innovative programs for healthcare professionals and consumers.
Own pre-launch and launch planning for new products in the Canadian market.
The role is based at BioSyent’s headquarters in Mississauga, Ontario.
Essential duties and responsibilities
- Lead Canadian product strategy, including short-term and long-term brand plans, forecasts, and budgets.
- Develop positioning, messaging, market research, market development, and marketing mix for launches.
- Coordinate cross-functional launch execution on time and within budget.
- Create branding, creative direction, websites, marketing materials, and campaigns with agencies.
- Develop digital strategies, market insights, Key Opinion Leader relationships, and go-to-market plans.
- Manage budgets, creative briefs, agencies, ROI analysis, medical conferences, and brand sessions.
- Act as the disease-state, therapeutic, and brand expert.
- Promptly communicate complaints and potential adverse drug reactions through the responsible process.
Minimum requirements
- Undergraduate degree in business or science.
- At least 10 years of pharmaceutical sales and marketing experience.
- At least 5 years of marketing experience developing and executing strategies.
- Successful experience launching pharmaceutical products.
- Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook.
- Experience with Key Opinion Leader support, digital campaigns, and product financial models.
- Strong communication, analytical, interpersonal, presentation, organization, and planning skills.
- Ability to work independently, manage multiple priorities, and interface with internal and external stakeholders.
- Endocrinology experience is an asset.
Working conditions
- The role is based at the company headquarters in Mississauga, Ontario.
- Up to 20% travel is required for customer and vendor visits and industry conferences.
About BioSyent
BioSyent is a Canadian specialty pharmaceutical company focused on commercializing products that benefit patients and healthcare providers.
The company in-licenses or acquires pharmaceutical products with established safety, efficacy, and patient benefits.
Benefits
- Benefits include medical and dental coverage, life and long-term disability insurance, LinkedIn Learning, and an employer-matched share purchase plan.
Hiring process
- BioSyent states that applications are reviewed by its hiring team, while its application system may use artificial intelligence to support screening.
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