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Senior Marketing Manager - Marketing and Communications Group (UAE National Only )
Mashreq Bank
Dubai, UAE
Full-time
Senior · 8+ years experience
Onsite
Discovered 2 weeks ago
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Responsibilities
- Responsibilities:
- Client Engagement & Events:
- Design and execute an annual Corporate Banking client engagement calendar, including flagship Mashreq experiences, key C-suite roundtables and bespoke client events.
- Lead Mashreq’s participation in high-profile regional and global events, including the IMF, Global Financial Institutions Forum, Money20/20, ACT MENA, SIBOS, GBM (Bonds, Loans and Sukuk), and trade finance and treasury summits.
- Oversee end-to-end event delivery, from concept development to on-site execution, ensuring excellence in content, logistics, and client experience.
- Manage booth design, creative production, and third-party vendor relationships to deliver premium, brand-aligned experiences across physical, digital, and hybrid formats.
- Collaborate with business leads to develop customised client engagement programs, ensuring high-value conversations and measurable business outcomes.
- Content Marketing & Thought Leadership
- Develop content partnerships with media and knowledge platforms and global think tanks to reinforce Mashreq’s leadership voice.
- Conceptualise and deliver C-suite content, including reports, interviews, and masterclasses showcasing Mashreq’s expertise in corporate banking, treasury, sustainability, and innovation.
- Manage multi-format storytelling across owned and earned channels — from videos and digital articles to whitepapers and podcasts — ensuring relevance and engagement across client segments.
- Partner with Corporate Communications and Digital teams to ensure amplification across social, press, and digital ecosystems.
- Ecosystem Partnerships
- Drive co-marketing and sponsorship activations with institutional, government and corporate partners and global events, to reinforce Mashreq’s leadership.
- Support collaboration with client corporates for joint marketing campaigns, thought leadership, and success storytelling that demonstrate partnership value.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8–12 years’ experience in marketing, events, and partnerships — ideally within B2B financial services, institutional banking, or ecosystem-driven sectors.
- Demonstrated expertise in strategic event management, booth and experience design, and third-party vendor coordination.
- Proven record in content marketing, thought leadership creation, and executive engagement programs.
- Understanding of corporate banking, treasury, FinTech, and sustainability ecosystems in the GCC.
- Excellent project management, communication, and stakeholder management skills.
- Creative thinker with the ability to integrate storytelling, data, and experience design to drive brand differentiation.
- Comfortable operating in a fast-paced, matrixed environment, with high attention to detail and measurable outcomes.
- Entrepreneurial and collaborative mindset — able to connect strategy, creativity, and execution seamlessly.
About Mashreq Bank
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