Senior Marketing Manager

Key Responsibilities:

• Brand awareness strategy Work with the Digital Marketing Manager, LGT Group colleagues and an external agency, develop the firm’s brand advertising campaign. This will include: Managing the relationship with the external agency Reviewing and developing ideas for the creative and for the media planning strategy Developing strong working relationships with Group marketing counterparts Delivering to agreed timings Managing appropriate stakeholder sign off Working with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions.
• Work with the Digital Marketing Manager, LGT Group colleagues and an external agency, develop the firm’s brand advertising campaign. This will include: Managing the relationship with the external agency Reviewing and developing ideas for the creative and for the media planning strategy Developing strong working relationships with Group marketing counterparts Delivering to agreed timings Managing appropriate stakeholder sign off Working with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions.
• Managing the relationship with the external agency
• Reviewing and developing ideas for the creative and for the media planning strategy
• Developing strong working relationships with Group marketing counterparts
• Delivering to agreed timings
• Managing appropriate stakeholder sign off
• Working with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions.
• PR Work with Head of Marketing to deliver the firm’s PR strategy for all target audiences, ensuring continuity to the Theme House and alignment with our comms approach. Manage the relationship with the external agency Manage appropriate stakeholder sign off
• Work with Head of Marketing to deliver the firm’s PR strategy for all target audiences, ensuring continuity to the Theme House and alignment with our comms approach.
• Manage the relationship with the external agency
• Manage appropriate stakeholder sign off
• Marketing material and literature Take ownership of the firm’s marketing materials and client literature, maintaining a central record of all collateral, including ownership, review dates and scheduled updates, and ensuring materials are reviewed and refreshed at the appropriate time. Manage regular updates to existing materials, working closely with the Marketing Executive and relevant stakeholders across the business to coordinate changes, approvals, design and production. Identify opportunities or requirements for new literature to support the prospect-to-client journey and wider business priorities, taking responsibility for its development from initial brief through to delivery, including copywriting, design and liaison with internal stakeholders and external designers.
• Take ownership of the firm’s marketing materials and client literature, maintaining a central record of all collateral, including ownership, review dates and scheduled updates, and ensuring materials are reviewed and refreshed at the appropriate time.
• Manage regular updates to existing materials, working closely with the Marketing Executive and relevant stakeholders across the business to coordinate changes, approvals, design and production.
• Identify opportunities or requirements for new literature to support the prospect-to-client journey and wider business priorities, taking responsibility for its development from initial brief through to delivery, including copywriting, design and liaison with internal stakeholders and external designers.
• Events Take strategic ownership of the firm’s flagship events programme, maintaining oversight of the overall programme and ensuring it is aligned with the firm’s marketing strategy, event governance framework, and wider business and client objectives. Work closely with the Events Manager, who is responsible for the day-to-day planning and delivery of individual events, providing strategic direction and guidance and supporting prioritisation across the programme. Oversee resourcing at a programme level, working with the Events Manager to identify where support from other members of the Marketing team or additional resources may be required, rather than being involved in the day-to-day delivery of each event.
• Take strategic ownership of the firm’s flagship events programme, maintaining oversight of the overall programme and ensuring it is aligned with the firm’s marketing strategy, event governance framework, and wider business and client objectives.
• Work closely with the Events Manager, who is responsible for the day-to-day planning and delivery of individual events, providing strategic direction and guidance and supporting prioritisation across the programme.
• Oversee resourcing at a programme level, working with the Events Manager to identify where support from other members of the Marketing team or additional resources may be required, rather than being involved in the day-to-day delivery of each event.
• Projects and campaigns Take responsibility for ad hoc projects and campaigns depending on critical business needs.
• Take responsibility for ad hoc projects and campaigns depending on critical business needs.
• Act as line manager to two Marketing professionals. Support, manage and develop both individuals, providing guidance and mentorship to foster their professional growth and ensure alignment with the team’s goals and strategies.
• Support, manage and develop both individuals, providing guidance and mentorship to foster their professional growth and ensure alignment with the team’s goals and strategies.
• Branding Act as brand guardian, ensuring that brand and communications guidelines are maintained across marketing and event-related assets. Support on the implementation of the company-wide brand repositioning project. Work with external design agency on creation of new marketing material.
• Act as brand guardian, ensuring that brand and communications guidelines are maintained across marketing and event-related assets.
• Support on the implementation of the company-wide brand repositioning project.
• Work with external design agency on creation of new marketing material.

Key Skills and Competency Requirements:

• Proven experience as a generalist Senior Marketing Manager, including event experience, project management experience, copywriting and experience in managing external agencies.
• Excellent organisational and project management skills.
• Solution-oriented attitude.
• Experience managing or supervising other team members.
• A team player with ability to take the lead.
• Ability to perform well under pressure.
• High attention to detail.
• Strong communication and stakeholder management skills.
• Excellent working knowledge of the Microsoft Office suite of products, especially Word, PowerPoint and Excel.

Contact Information