Senior Marketing Manager

We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site. The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders. This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines Marketing Ownership & Leadership (Dubai Campus) Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions Own the local marketing budget, including planning, allocation, and ROI evaluation Select, brief, and manage external agencies, freelancers, and vendors as required Website Relaunch & Digital Platform Leadership Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics) Campaigns, Channels & Content Plan, execute, and optimize integrated online and offline marketing campaigns Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus) Events, Fairs & On-Ground Marketing · Plan, manage, and evaluate events, fairs, school visits, and on-campus activations · Coordinate all marketing-related logistics, materials, and follow-ups independently · Ensure strong on-site brand presence and consistent messaging Analytics, Market Intelligence & Portfolio Input Conduct market and competitor analysis within the UAE higher education landscape Provide structured insights and recommendations to support portfolio development positioning, and program launches Track performance across channels and campaigns, turning data into clear actions and decisions Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams. Reporting & Collaboration Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus) Work closely with internal teams and external partners while maintaining clear ownership and accountability Experience & Skills University degree in Marketing, Business Administration, or a related field 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments Proven experience owning end-to-end marketing initiatives (strategy → execution → reporting) Strong background in social media management, content creation, campaign planning, and events Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred) Performance marketing experience is a plus, but not mandatory Mindset & Way of Working Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision Comfortable operating in a high-workload, high-paced environment Confident communicator who can stand their ground with senior stakeholders Creative thinker with a logical, analytical, and solution-oriented mindset Strong prioritization skills and the ability to stay focused under pressure Hands-on mentality - willing to both design strategy and execute daily tasks Language & Tools Fluent English (written and spoken); Arabic is a strong advantage Confident user of MS Office / Google Workspace A high-impact senior role with real ownership and visibility Dynamic, international campus environment in Dubai 30 days of vacation Health care and preventive care options Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society. With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts. As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students. At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.com