Senior Marketing Manager

Job Summary

Strategic Leadership

• Develop and execute the venue’s comprehensive marketing and commercial strategy to optimize revenue streams.
• Align marketing activities with Zayed Sports City’s vision and Abu Dhabi’s broader sports and tourism goals.
• Lead and mentor a multidisciplinary team across marketing functions.

Venue Marketing

• Coordinate with other Zayed Sports City departments to design marketing materials in a timely manner.
• Ensure marketing department functions follow marketing guidelines.
• Keep the marketing team up to date with current trends and maintain Zayed Sports City’s relevance.
• Plan and execute marketing functions in a structured manner.
• Ensure marketing visibility across Zayed Sports City venues is consistent, informative, and action-oriented.

Marketing

• Develop innovative campaigns promoting Zayed Sports City as a premier sports, entertainment, and event destination.
• Lead digital marketing strategies, including social media, SEO, and content marketing, to improve audience engagement.
• Lead brand management efforts to maintain a consistent and compelling venue image.
• Analyze market trends, competitor activities, and customer insights to inform marketing decisions.

Social Media

• Manage all Zayed Sports City social media accounts and create engaging posts.
• Ensure implementation of the strategic marketing plan.
• Organize and plan marketing video shoots and still photography.
• Activate marketing commitments included in commercial and sponsorship content.
• Oversee marketing assets and increase followers across social media platforms.

Requirements and Qualifications

• Bachelor’s degree in marketing, business administration, sports management, or a related field.
• 4–6 years of senior marketing experience.
• Experience in the sports, entertainment, or hospitality industry.